ABS-CBN DOMINATES TV RATINGS ON URBAN AND RURAL HOUSEHOLDS THIS JUNE

ABS-CBN Corporation, the country’s largest multimedia conglomerate, dominated TV viewing in the country in June and pulled away from its rival GMA nationwide following Kantar Media’s new, expanded data that now covers rural areas across Luzon, the Visayas, and Mindanao.

Kantar Media, one of the country’s leading television (TV) audience measurement providers with capabilities in gathering TV viewing data in both digital and analog platforms, now has total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) added to its existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media’s audience panel now covers and represents 100% of the total Philippine TV viewing population.

Data from Kantar Media’s combined urban and rural TV audience measurement survey showed that ABS-CBN’s average national audience share hit 42% on total day or a ten-point lead versus GMA with 32%. ABS-CBN strengthened its performance especially in the last week of June where it obtained an average audience share of 43% from June 24-30 against GMA’s 31%.

ABS-CBN also showed a remarkable improvement on daytime (6AM to 6PM) as its afternoon series “Kung Ako’y Iiwan Mo” was the top daytime weekday program from June 24-30 with an average audience share of 47% beating “Eat Bulaga” which had an average audience share of only 40% for the same period.

The Kapamilya Network also made Philippine TV history as its phenomenal drama “Walang Hanggan” topped all primetime weekday programs with a whopping 45% rating last Friday (June 29).
ABS-CBN further bolstered its undisputed leadership for the whole month of June in primetime (6PM to 12MN) when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently, as it hit a whopping 51% audience share or half of the Philippine TV households tuning in to ABS-CBN and almost twice more than GMA’s audience share of 27%.

ABS-CBN continued its winning streak across other territories in primetime. In Metro Manila, ABS-CBN beat its rival with an average audience share of 37% vs GMA’s 32%. ABS-CBN also challenged GMA in Mega Manila with an audience share of 36%, slightly higher than Kapuso’s 34%.

ABS-CBN also managed to trounce competition in Luzon with bulk of its primetime viewership coming from Total South Luzon where ABS-CBN scored an average audience share of 63% vs GMA’s 20%. ABS-CBN, on the other hand, hit an audience share of 53% vs GMA’s 27% in Total Balance Luzon or areas outside Mega Manila; and 53% vs 27% in Total North Luzon.

Meanwhile, in the VisMin regions, ABS-CBN Primetime Bida remains undisputed with an audience share of 60% vs GMA’s 22% in the Visayas and 66% or four times bigger than GMA’s 16% in Mindanao.

This dominance was mainly driven by ABS-CBN’s top-caliber primetime offerings that continue to gain significant increases as more and more viewers watch them on weekday nights.

“Walang Hanggan” remains to be the most watched program in the country with an average TV rating of 41.8%. The Coco Martin-starrer led the twelve ABS-CBN shows in the top 15 programs.

Royal teleserye “Princess and I” came in second place with a national TV rating of 38.6% followed by the number one weekend program “Maalaala Mo Kaya” on third with 35.9%.

“TV Patrol,” on the other hand, remains to be the leading newscast in the country scoring a national TV rating of 31.8% vs rival “24 Oras” with 17.6%.

Making an entry in the top 15 are “The X Factor Philippines” and “Aryana” on the 8 th  and 10 th  spots respectively. The biggest musical event of the year scored a national TV rating of 24.4% while the story about a tween mermaid hit 22.4%.

Other Kapamilya programs in the top 15 are “Wansapanataym” (33.2%), “Rated K” (26%), “Dahil sa Pag-ibig” (25.3%), “Kapamilya Deal or No Deal” (23.1%), “Goin Bulilit” (22.3%), and “ Sarah G Live” (20.3%).

ABS-CBN registered a net income of P2.4 billion for the full year 2011, while news media reported that GMA Network net income plummeted P1.72 billion in the same period.

Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

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TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42%

2

GMA

32%

3

TV5

11%

Source: Kantar Media

 

TABLE 2.  METRO MANILA PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

37%

2

GMA

32%

3

TV5

13%

Source: Kantar Media

 

TABLE 3.  MEGA MANILA PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

36%

2

GMA

34%

3

TV5

13%

Source: Kantar Media

 

TABLE 4.  TOTAL BALANCE LUZON PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

53%

2

GMA

27%

3

TV5

11%

Source: Kantar Media

 

TABLE 5.  TOTAL NORTH LUZON PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

53%

2

GMA

27%

3

TV5

11%

Source: Kantar Media

 

TABLE 6.  TOTAL SOUTH LUZON PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

63%

2

GMA

20%

3

TV5

8%

Source: Kantar Media

 

 

 

TABLE 7.  TOTAL VISAYAS PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

60%

2

GMA

22%

3

TV5

8%

Source: Kantar Media

 

TABLE 8.  TOTAL MINDANAO PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

66%

2

GMA

16%

3

TV5

8%

Source: Kantar Media

 

 

TABLE 9. TOP 15 PROGRAMS IN JUNE 2012 (NATIONAL HOMES)

 

 

RANK

CHANNEL

PROGRAMS

RTG%

1

ABS-CBN

WALANG HANGGAN

41.8

2

ABS-CBN

PRINCESS AND I

38.6

3

ABS-CBN

MAALAALA MO KAYA…

35.9

4

ABS-CBN

WANSAPANATAYM

33.2

5

ABS-CBN

TV PATROL (WEEKDAY)

31.8

6

ABS-CBN

RATED K HANDA NA BA KAYO?

26.0

7

ABS-CBN

DAHIL SA PAG-IBIG

25.3

8

ABS-CBN

THE X FACTOR PHILIPPINES

24.4

9

ABS-CBN

KAPAMILYA DEAL OR NO DEAL

23.1

10

ABS-CBN

ARYANA

22.4

11

ABS-CBN

GOIN’ BULILIT

22.3

12

ABS-CBN

SARAH G LIVE

20.3

13

GMA

THE GOOD DAUGHTER

20.2

14

GMA

KAP’S AMAZING STORIES

19.6

15

GMA

24 ORAS (WEEKDAY)

17.6

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Kantar Media, mas mapagkakatiwalaan sa mas pinalawak na pagkalap ng datos
ABS-CBN NANGUNA SA NATIONAL TV RATINGS SA URBAN AT RURAL HOUSEHOLDS NGAYONG HUNYO

Mas namayagpag pa ang ABS-CBN sa national TV ratings ngayong Hunyo sa mas pinalawak na pagkalap ng datos ng Kantar Media kasama ang rural areas sa buong Pilipinas.

Mas mapagkakatiwalaan ang datos ng Kantar Media lalo pa’t dinagdagan na nito ng 6.315 milyong kabahayan naman sa rural areas sa Luzon, Visayas, at Mindanao ang 8.820 milyong kabayahang sakop sa urban areas o taga-lunsod.

Tinatayang nasa 15.135 milyong kabahayan na sa bansa ang nagiging basehan ng kanilang TV audience measurement survey na kumakatawan sa lahat ng bahay na may telebisyon sa Pilipinas.

Ayon sa talaan ng pinagsamang resulta ng sarbey sa urban at rural areas sa bansa ng Kantar Media, pumalo ang ABS-CBN sa average national audience share na 42% o mas mataas ng sampung puntos kontra sa 32% ng GMA. Lalo pang lumalakas ang Kapamilya Network sa huling linggo ng Hunyo sa average audience nito na 43% mula Hunyo 24-30 laban sa 31% ng GMA.

Mas gumaganda rin ang laban ng ABS-CBN sa daytime (6AM-6PM) matapos manguna sa lahat ng weekday daytime programs ang “Kung Ako’y Iiwan Mo” mula June 24-30 sa average audience share na 47% na siyang humamon sa “Eat Bulaga” na may average audience share na 40% sa parehong linggo.

Gumawa ng kasaysayan sa Philippine TV ang primetime seryeng “Walang Hanggan” matapos itong pumalo ng 45% noong Biyernes (June 29).
Mas lalo ring lumakas ang Kapamilya Network pagdating sa national primetime (6PM hanggang 12 MN) at tumabo ng 51% audience share o katumbas sa kalahati ng buong populasyon ng mga manonood sa bansa at halos doble ng audience share na natamo ng GMA na 27%.

Ang primetime block (6PM hanggang 12 MN) ang pinakamahalagang oras ng araw dahil dito pinakamaraming nanonood kung kaya’t importante ito sa advertisers na naglalagay ng patalastas para maabot ang mas nakararaming pilipino sa buong bansa.

Patuloy din ang pamamayagpag ng Primetime Bida ng Dos sa ibang kabilang ang Metro Manila kung saan panalo ang ABS-CBN sa average audience share na 37% vs 32% ng GMA. Mas tumitindi naman ang paghamon ng ABS-CBN sa GMA sa Mega Manila dahil pumalo ang Kapamilya Network ng 36% audience share o mas mataas ng bahagya sa 34% ng Kapuso.

Maging sa Luzon ay numero uno rin ang ABS-CBN kung saan pinakamalaking porsyento ng mga manonood sa primetime ay mula sa South Luzon. Nakakuha ng average audience share na 63% ang ABS-CBN sa Total South Luzon kumpara sa 20% ng GMA. Umariba naman ang Kapamilya sa audience share na 53% vs 27% ng GMA sa Total Balance Luzon o mga lugar sa Luzon sa labas ng Mega Manila; at 3% vs 27% naman sa Total North Luzon.

Samantala, hindi pa rin matinag ang ABS-CBN Primetime Bida pagdating sa Kabisayaan at sa Mindanao. Kabog pa rin ng Dos ang Siyete sa Visayas sa audience share na 60% kontra 22% ng kalabang network habang tumataginting na 66% naman ang audience share nito sa Mindanao o tinatayang apat na beses ng natamong 16% share ng Kapuso.

Ang naturang pamamayagpag ay dahil pa rin sa dekalibreng mga programa handog ng Primetime Bida na patuloy pang tumataas ang ratings dahil padami pa ng padami ang tumututok sa mga ito gabi-gabi.

Walang hanggan pa rin ang suporta ng sambayanan sa “Walang Hanggan” bilang pinakapinapanood na programa sa bansa sa average national TV rating na 41.8%. Pinangungunahan nito ang labingdalawang Kapamilya programs na pasok sa top 15 programs para sa buwan ng Hunyo.

Pumapangalawa sa listahan ang royal teleserye na “Princess and I” (38.6%) na sinusundan ng numero unong weekend program na “Maalaala Mo Kaya” (35.9%).

“TV Patrol” pa rin ang nangungunang newscast sa bansa sa national TV rating na 31.8% kumpara sa kalabang “24 Oras” na nakakuha ng 17.6%.

Pasok din agad sa top 15 ang mga bagong singing competition na “The X Factor Philippines” (24.4%) sa ikawalong puwesto at gumagandang kuwento ng tween mermaid na si “Aryana” (22.4%) sa ikasampung puwesto.

Ang iba pang Kapamilya shows na nasa top 15 ay “Wansapanataym” (33.2%), “Rated K” (26%), “Dahil sa Pag-ibig” (25.3%), “Kapamilya Deal or No Deal” (23.1%), “Goin Bulilit” (22.3%), at “ Sarah G Live” (20.3%).

May 26 na TV networks, ad agencies, at pan-regional TV networks ang kasalukuyang naka-subscribe sa ratings services ng kantar media na kilala sa buong mundo bilang isang kumpanyang sumusukat at nananaliksik ng mga manonood ng telebisyon.  Kabilang sa subscribers nito ang ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. Naka-subscribe rin sa kanila ang pan-regional networks tulad ng CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Sa nasabing mga ahensya at kumpanya, naka-subscribe sa parehong urban at rural TV audience measurement surveys ang ABS-CBN, Brand Ideas, MPG Havas, at 720ConsumerConnect.
Lumipat sa Kantar Media ang ABS-CBN matapos magsampa ito ng kaso laban sa AGB Nielsen Media Research sa hindi nito pagsunod sa hiniling na imbestigasyon hinggil sa umano’y pandaraya ng datos ng kanilang TV ratings. Kasalukuyang nakabinbin pa sa korte ang kaso taliwas sa sinabi ng GMA na ito’y naresolba na. Hindi partido sa naturang kaso ang GMA.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42%

2

GMA

32%

3

TV5

11%

Source: Kantar Media

 

TABLE 2.  METRO MANILA PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

37%

2

GMA

32%

3

TV5

13%

Source: Kantar Media

 

TABLE 3.  MEGA MANILA PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

36%

2

GMA

34%

3

TV5

13%

Source: Kantar Media

 

TABLE 4.  TOTAL BALANCE LUZON PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

53%

2

GMA

27%

3

TV5

11%

Source: Kantar Media

 

TABLE 5.  TOTAL NORTH LUZON PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

53%

2

GMA

27%

3

TV5

11%

Source: Kantar Media

 

TABLE 6.  TOTAL SOUTH LUZON PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

63%

2

GMA

20%

3

TV5

8%

Source: Kantar Media

 

TABLE 7.  TOTAL VISAYAS PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

60%

2

GMA

22%

3

TV5

8%

Source: Kantar Media

 

TABLE 8.  TOTAL MINDANAO PRIMETIME TV VIEWERSHIP IN JUNE 2012 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

66%

2

GMA

16%

3

TV5

8%

Source: Kantar Media

 

TABLE 9. TOP 15 PROGRAMS IN JUNE 2012 (NATIONAL HOMES)

RANK

CHANNEL

PROGRAMS

RTG%

1

ABS-CBN

WALANG HANGGAN

41.8

2

ABS-CBN

PRINCESS AND I

38.6

3

ABS-CBN

MAALAALA MO KAYA…

35.9

4

ABS-CBN

WANSAPANATAYM

33.2

5

ABS-CBN

TV PATROL (WEEKDAY)

31.8

6

ABS-CBN

RATED K HANDA NA BA KAYO?

26.0

7

ABS-CBN

DAHIL SA PAG-IBIG

25.3

8

ABS-CBN

THE X FACTOR PHILIPPINES

24.4

9

ABS-CBN

KAPAMILYA DEAL OR NO DEAL

23.1

10

ABS-CBN

ARYANA

22.4

11

ABS-CBN

GOIN’ BULILIT

22.3

12

ABS-CBN

SARAH G LIVE

20.3

13

GMA

THE GOOD DAUGHTER

20.2

14

GMA

KAP’S AMAZING STORIES

19.6

15

GMA

24 ORAS (WEEKDAY)

17.6

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