“BE CAREFUL WITH MY HEART” MAKES PINOYS SMILE AMID TRYING TIMES

ABS-CBN’s no.1 romantic-comedy Prime-tanghali drama series, “Be Careful With My Heart” continues to rule nationwide daytime TV and one of its directors, Direk Jeffrey Jeturian is in high spirits with their show’s unprecedented feat.

“The consistent high ratings of our show is really overwhelming,” said Direk Jeffrey. “We did not expect that there is a morning audience that big that would propel us everyday to the 5th spot of the top overall TV programs nationwide.”

Direk Jeffrey, who co-directs “Be Careful With My Heart” with Direk Mervyn Brondial, shared that the huge following of their ‘kilig-serye’ can be attributed to a lot of things including the Filipino viewers’ need for a fresh and optimistic story amid trying times.

“The show’s simplicity and feel-good tone was able to capture the audience’s fancy. It doesn’t only leave viewers feeling romantic every time, but also with a smile in their hearts,” Direk Jeffrey said.

He further shared that ‘secrets’ of the huge following of their ‘kilig-serye. “I think the show is effective as a romance comedy because of the chemistry between Jodi Sta. Maria as Yaya Maya the naive and pure-hearted nanny to the deaf kid of the stern and stone-hearted widower played by Richard Yap,” he explained.

The director also confirmed the viewers’ comments regarding the show’s unconventional visual quality. “Be Careful With My Heart” is the first soap of ABS-CBN that is shot on HD or high-definition camera,” Direk Jeffrey said. “That explains the glossy look of the show when people watch it onscreen, plus we shoot the series film-style so it has the feel, look, and ‘magic’ of a movie.”

Continue to feel the ‘magic’ of Yaya Maya and Mr. Lim’s unique love story, catch “Be Careful With My Heart,” everyday, 10:45am, before “It’s Showtime” on ABS-CBN’s Prime-Tanghali.

For more updates, log on to www.abs-cbn.com, follow @becarefulheart on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/becarefulwithmyheartofficial.

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Direk Jeffrey Jeturian binulgar ang ‘secrets’ ng no.1 daytime TV program sa bansa…
PINOY VIEWERS HOOK SA GOOD VIBES NA HATID NG “BE CAREFUL WITH MY HEART”

Bukod kina Jodi Sta. Maria at Richard Yap, apaw-apaw rin ang saya ng mga tao sa likod ng kamera sa patuloy na pagtatagumpay ng no.1 romantic-comedy Prime-tanghali drama series ng ABS-CBN na “Be Careful With My Heart.”

Ayon kay Direk Jeffrey Jeturian, isa sa mga direktor ng nangungunang ‘kilig-serye’ sa bansa, hindi nila lubos maisip na tagumpay na tinatamasa ng kanilang show ngayon. Aniya, “Hindi namin ine-expect na may ganoon kalaking morning audience na magluloklok sa amin araw-araw sa 5th spot ng top overall TV programs nationwide.”

Dagdag pa ni Direk Jeffrey, na pinamumunuan ang direksyon ng “Be Careful With My Heart” kasama si Direk Mervyn Brondial, naniniwala silang maraming factors kung bakit sila naging no.1 at kabilang na rito ang pagbibigay ng show sa Pinoy viewers na naghahanap ng kuwentong bago at puno ng positibong pananaw sa gitna ng mga pagsubok sa buhay.

“Ang pagiging simple at ‘feel-good’ ng ‘Be Careful With My Heart’ ay nakuha ang loob at puso ng mga manonood. Hindi lang nito pinakikilig ang viewers sa bawat episode, pinangingiti rin ng istorya ang kanilang mga puso,” ani Direk Jeffrey.

Dagdag pa niya, malaking bagay rin sa tagumpay ng programa ang bago at kakaibang onscreen chemistry kanilang mga bida.

“Sa palagay ko effective na romance comedy ang show dahil kina Jodi, na gumaganap bilang ang masayahing si Yaya Maya, at Richard na binibigyang buhay ang karakter ng istriktong ama na si Mr.Lim,” paliwanag ni Direk Jeffrey.

Kinumpirma rin ng direktor ang mga komento ng viewers tungkol sa kakaibang visual quality ng program. “Ang ‘Be Careful With My Heart’ ay ang kauna-unahang teleserye ng ABS-CBN na kinunan sa HD o high-definition camera,” aniya. “That explains the glossy look of the show when people watch it onscreen, plus we shoot the series film-style so it has the feel, look, and ‘magic’ of a movie.”

Patuloy na mabighani sa ‘magic’ ng love story nila Yaya Maya at Mr. Lim sa “Be Careful With My Heart,” araw-araw, 10:45am, bago mag-”It’s Showtime, sa Prime-Tanghali ng ABS-CBN.

Para sa karagdagang impormasyon, mag-log on sa www.abs-cbn.com, sundan ang @becarefulheart sa Twitter; at i-’like’ ang official Facebook fanpage ng show sa www.facebook.com/becarefulwithmyheartofficial.

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