ABS-CBN’S CHRISTMAS STATION ID BRIGHTENS THE YULETIDE SEASON

ABS-CBN launches its much-awaited Christmas station ID this Wednesday (Oct 17) after “TV Patrol” following other viral and popular music videos released by the Kapamilya network over the past years such as the very successful “Bro, Ikaw ang Star ng Pasko” in 2009.

 

With the theme “Lumiliwanag ang Mundo sa Kwento ng Pasko,” this year’s station ID highlights how the Filipino spirit always shines through despite calamities that ravage our country.

 

“It shows how each Filipino become bearers of light, as they help their countrymen get back on their feet, and how they remain resilient because kindness never runs out in this nation filled with people who are always ready and willing to help,” said Robert Labayen, head of Creative Communications Management.

 

According to Labayen, many scenes in the station ID are inspired by real events. Some of these stories happened at the height of the habagat— a fireman who saved the lives of those stranded in their own homes; a chef who opened the doors of his restaurant to feed victims; a young woman who offered her own jacket to a street child who was suffering under the cold rain; Philippine coast guards who went out of their way to save lives; even volunteers and civilians who selflessly offered their time and energy to relief work.

 

These simple stories of heroism set apart this year’s campaign as it encourages viewers to share the light through these heroic deeds.  Modern day heroes involved in these stories bravely and selflessly spread the light during past calamities thus, the station ID aims to inspire and shed light on more Filipinos to do the same.

 

This year’s offering features hundreds of Kapamilya stars paying tribute to ordinary Filipino heroes, at the same time helping spread the light across the globe.

 

The parol, a Pinoy Christmas icon, is this year’s Christmas station ID centerpiece. Film director John-D Lazatin suggested the idea of having kids orphaned during Typhoon Sendong design a parol. This, in turn, is used as an instrument of light spreading around the world.

 

“When we own the Kapamilya parol, we’re not only spreading the light, we’re also being part of an effort to help our disaster affected Kapamilya, as proceeds from the parol sales would be donated to Sagip Kapamilya, the ABS-CBN Foundation that provides relief to affected communities of disasters, as well as engage in rehabilitation and disaster risk reduction projects,” said Lazatin.

 

The Kapamilya parol will be retailed in SM Kultura and ABS-CBN Studio Store. It can also be ordered online through abscbnstore.multiply.com.

 

The SID song “Kwento ng Pasko” was performed by an ensemble of ABS-CBN artists – Sarah Geronimo, Martin Nievera, Zsa Zsa Padilla, Vina Morales, Billy Crawford; the Champions Angeline Quinto, Yeng Constantino, Erik Santos, Jed Madela, Christian Bautista, Bugoy Drilon, Marcelito Pomoy, Jovit Baldivino; the Sessionistas Aiza Seguerra, Richard Poon, Juris, Princess, Sitti, Kean Cipriano and Bamboo; kid singers from ABS-CBN Star Magic; X Factor Philippines Grand Winner KZ Tandingan, Daniel Padilla and Piolo Pascual. This year’s Christmas anthem was written by Robert Labayen, ABS-CBN’s Vice President of Creative Communications Management with music by Marcus and Amber Davis.

 

The Christmas station ID and the Kapamilya Parol selling are part of ABS-CBN’s nationwide Christmas campaign. Other component of the campaign include the Kapamilya Simbang Gabi, viewer promo, and the annual Christmas special.

 

The 2012 Christmas Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. It is directed by Paolo Ramos with Peewee Gonzales. Logo design by Melo Saliendra, head of Print Graphics and Design. The SID Creative and Production team members are Dang Baldonado, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez, Christina Barbin, Christine Joy Laxamana, Marchie Blaire Mallari, Sheryl Ramos, Adrian Lim, Carla Payongayong, Chiz Constantino-Perez, Christine Daria-Estabillo, Lota Rosales, Lloyd Corpuz, Mark Bravo; with ABS-CBN Marketing’s Cookie Bartolome, Baroy Morga, and Chris Wong; ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, and ABS-CBN Global.

Other members are Jaime Porca, Technical Production head;  Rommel Andreo Sales, Director of Photography; Sam Esquillon, Production Designer; Oliver Paler, Alfie Landayan, Meryl Miranda, Con Ignacio, Post Production Team; Jimmy Muna, sound engineer; Winnie Mariano, artist coordinator; Mary Ann Rejano, Remy Sotto, Talent Caster; Marvin Bragas,  Location Manager;  Marileth Abejero, Photographer; and Darwin Duenas, Production Coordinator.

Don’t miss the premiere of the much-awaited ABS-CBN Christmas Station ID, “Lumiliwanag ang Mundo sa Kuwento ng Pasko,” this Wednesday (Oct 17), right after “TV Patrol” on ABS-CBN. It will also be aired on the same night on Studio 23, DZMM TeleRadyo, ANC, Lifestyle Network, Cinema One, MYX, Hero TV, Velvet, Balls, and Digital TV channels.

 

-30-

ABS-CBN, PALILIWANAGIN NA ANG PASKONG PINOY SA BAGONG CHRISTMAS STATION ID

 

Liliwanag na ang pasko sa mga kuwento ng kabayanihang pupukaw sa ating mga damdamin simula ngayong Oktubre sa paglulunsad ng inaabangang Christmas station ID ng ABS-CBN ngayong Miyerkules (Oct 17) pagkatapos ng “TV Patrol.”

 

Pinamagatang “Lumiliwanag ang Mundo sa Kwento ng Pasko,” ang station ID para sa taong ito ay sasalamin sa kung paano nananaig ang pag-asa at pagtutulungan sa puso ng mga Pilipino sa panahon ng mga kalamidad na sumasalanta sa bansa.

 

“Ipapakita namin dito kung paano nagsisilbing tanglaw o ilaw ang bawat Pilipino sa kanilang pagtulong sa kanilang mga kababayan na makaahon sa pagkakalugmok. Ang bansa ay talagang likas na mayaman sa mga taong busilak ang puso at laging handang magmalakasakit sa nangangailangan,” sabi ni head of Creative Communications Management Robert Labayen.

 

Ayon pa kay Labayen, karamihan sa mga eksenang kinunan sa station ID ay hango sa mga totoong kuwentong nangyari sa kasagsagan ng paghagupit ng habagat tulad na lang ng bumbero niligtas ang buhay ng mga na-stranded sa kanilang mga bahay; isang chef na binuksan ang pintuan ng kanyang restaurant para pakainin ang mga biktima; isang aleng nag-alok ng kanyang jacket sa isang batang palaboy na nilalamig dala ng ulan; at maging mga sibilyang nag-alay ng kanilang oras para sumali sa mga relief operation.

 

Ang mga simpleng istoryang ito ang siyang bumubukod sa kampanya ng ABS-CBN para sa taong ito dahil hinihimok nito ang mga manonood na ibahagi ang ilaw na nagmumula sa kanilang mga puso sa pamamagitan ng paggawa rin ng kanilang sariling kuwento ng kabayanihan. Kaya naman daan daang Kapamilya stars ang magbibigay pugay sa mga makabagong bayaning Pinoy sa station ID.

 

Muli ring gagawing simbulo ang parol para kumatawan sa ilaw na magpapaliwanag sa mundo ngayong Kapaskuhan. Mabibili ang Kapamilya parol sa SM Kultura at ABS-CBN Studio Store. Maari ding mag-order online sa abscbnstore.multiply.com.

 

Ang station ID theme song na ”Kwento ng Pasko” ay inawit ng mga Kapamilya stars na kinabibilangan nina Sarah Geronimo, Martin Nievera, Zsa Zsa Padilla, Vina Morales, Billy Crawford; Champions na sina Angeline Quinto, Yeng Constantino, Erik Santos, Jed Madela, Christian Bautista, Bugoy Drilon, Marcelito Pomoy, Jovit Baldivino; Sessionistas na sina Aiza Seguerra, Richard Poon, Juris, Princess, Sitti, Kean Cipriano at Bamboo; kid singers mula sa ABS-CBN Star Magic; X Factor Philippines Grand Winner KZ Tandingan, Daniel Padilla at Piolo Pascual. Ito ay sinulat ni Labayen at musikang likha naman nina Marcus at Amber Davis.

 

Ang station ID at pagbebenta ng Kapamilya Parol ay bahagi ng malawakang Christmas campaign ng ABS-CBN. Bahagi rin ng kampanya ang Kapamilya Simbang Gabi, viewer promo, at inaabangang Christmas special.

 

Nilikha ng ABS-CBN Creative Communications Management ang 2012 Christmas station ID sa pangunguna nina Labayen, Johnny Delos Santos, Patrick de Leon at Ira Zabat. Ito ay sa direksyon ni Paolo Ramos kasama si Peewee Gonzales. Si Melo Saliendra, head of Print Graphics and Design, naman ang gumawa ng logo design. Ang SID Creative and Production team ay kinabibilangan nina Dang Baldonado, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez, Christina Barbin, Christine Joy Laxamana, Marchie Blaire Mallari, Sheryl Ramos, Adrian Lim, Carla Payongayong, Chiz Constantino-Perez, Christine Daria-Estabillo, Lota Rosales, Lloyd Corpuz, Mark Bravo; kasama sina Cookie Bartolome, Baroy Morga, at Chris Wong ng ABS-CBN Marketing; ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, at ABS-CBN Global.

Kalahok din sina Jaime Porca, Technical Production head;  Rommel Andreo Sales, Director of Photography; Sam Esquillon, Production Designer; Oliver Paler, Alfie Landayan, Meryl Miranda, Con Ignacio, Post Production Team; Jimmy Muna, sound engineer; Winnie Mariano, artist coordinator; Mary Ann Rejano, Remy Sotto, Talent Caster; Marvin Bragas,  Location Manager;  Marileth Abejero, Photographer; at Darwin Duenas, Production Coordinator.

Huwag palalampasin ang inaabangang ABS-CBN Christmas Station ID na “Lumiliwanag ang Mundo sa Kuwento ng Pasko,” ngayong Miyerkules (Oct 17), pagkatapos ng “TV Patrol” sa ABS-CBN. Ipapalabas din ito sa parehong gabi sa Studio 23, DZMM TeleRadyo, ANC, Lifestyle Network, Cinema One, MYX, Hero TV, Velvet, Balls, at Digital TV channels.

 

-30-

 

 

Comments are closed.