ABS-CBN is on track in its commitment to help accelerate the Philippines’ transition to digital TV as the country’s first digital terrestrial television service has already sold 2.6 million ABS-CBN TVplus units as of March 2017.
The rise in TVplus boxes sold has also contributed to the increase in ABS-CBN’s audience share rise to 36% in Mega Manila this year from 30% in 2015, according to data from Kantar Media.
ABS-CBN’s ratings in Mega Manila also rose to 14% from 11% in 2015.
Chinky Alcedo, head of ABS-CBN Digital Terrestrial Television (DTT), said that ABS-CBN is dedicated to help the Department of Information and Communications Technology (DICT) fast track ABS-CBN TVplus penetration so more Filipino families can experience the life-changing benefits of ABS-CBN TVplus.
“We are in full support of the DICT in accelerating the shift from analog to digital because we believe there is a massive need for Filipinos to experience digital TV,” she said.
ABS-CBN TVplus’ promise of clear picture and as well as additional premium channels with no monthly fees also enticed consumers, having penetrated up to 26% of the C2D homes in 2017.
The news was shared with advertisers in the ABS-CBN trade event last March 30, which showed the rising demand of viewers for TVplus boxes because of its promise of crystal clear viewing, free exclusive channels, and no monthly fees.
During the first quarter of 2016, the Department of Information and Communications Technology (DICT) initiated the call for all broadcast networks to shift to digital TV.
Expansion of ABS-CBN TVplus’ signal coverage in Davao last March also echoes and strengthens ABS-CBN’s commitment as areas including Davao City, Island Garden of Samal, Asuncion, Carmen, City of Tagum, Digos, Hagonoy, Kapalong, Laak, Mabini, Maco, Malalag, New Corella, Padada, Panabo, Pantukan, Santa Cruz, Santa Maria, and Sulop can now enjoy the many benefits of DTT.
Among the benefits that ABS-CBN’S DTT service offers are access to entertainment, information, and educational TV content broadcast in clear picture and sound at an affordable cost.
Chinky explained that as of today, 80% of TV households in the Philippines that cannot afford cable TV have no choice but to endure poor quality viewing of limited free-to-air channels with the prevailing analog TV system.
But with ABS-CBN TVplus, dramatically clear TV viewing of free-to-air digital channels can be experienced, which is currently being delivered by ABS-CBN TVplus, the country’s first digital TV service that was rolled out in 2015.
“ABS-CBN has the conviction that digital TV has a transformational role in nation building because it empowers our citizens by giving them more choices,” she added.
On top of airing free-to-air channels ABS-CBN and all-day sports channel S+A, ABS-CBN TVplus also airs free exclusive channels. These are CineMo, an all-day movie channel; YeY!, an all-day children’s entertainment channel, Knowledge Channel, an educational channel that airs curriculum-based programs and content for primary and secondary students, and DZMM TeleRadyo, which offers the live TV broadcast of programs from DZMM radio.
“ABS-CBN TVplus also has a built-in emergency warning broadcast system (EWBS) that alerts TVplus users on natural calamities and gives them safety precautions. The emergency warning can be triggered by the designated government agency in times of calamity.
Last year, ABS-CBN TVplus tapped partner schools of Knowledge Channel for the simulation during the Metro Manila-wide earth drill. At exactly 9AM, the warning message flashed on the TV screen, while students watched Knowledge Channel via ABS-CBN TVplus. The students then quickly performed ‘duck, cover, and hold,’ which was the safety instruction from the EWBS message.
The EWBS is a technology available through the ISDBT, which is the standard chosen by the National Telecommunications Commission (NTC).
Last year, ABS-CBN TVplus also started introducing the Kapamilya Box Office (KBO) feature in its effort to democratize movie content and help Filipino families build stronger relationships at home.
Although a full transition to digital TV would require from networks a lot of investment, Alcedo said the ultimate winner would be the Filipino family.
“The migration will ultimately serve the Filipino family as they become more informed, entertained, educated, and empowered. As we say in ABS-CBN, we support this migration in the service of the Filipino people.”
Aside from Davao, ABS-CBN TVplus signal coverage is also available in Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, and Cavite with over two million users. The ABS-CBN TVplus box is offered at a very affordable one-time payment fee of P1,499.
ABS-CBN NAKABENTA NA NG 2.6M TVplus, NANGUNGUNA SA DIGITAL TV SHIFT SA PILIPINAS
Patuloy na itinataguyod ng ABS-CBN ang pagpapalaganap ng digital TV sa Pilipinas dahil ang kauna-unahang digital terrestrial television sa bansa ay nakabenta na ng 2.6 milyon units ngayong Marso 2017.
Kasabay ng paglaki ng benta ng TVplus ang pagtaas ng audience share ng ABS-CBN. Ayon sa Kantar Media, tumaas ito mula 30% noong 2015 hanggang 36% ngayong 2017 sa Mega Manila. Tumaas din ang ratings ng ABS-CBN sa Mega Manila, na ngayon ay nasa 14% kumpara sa 11% noong 2015.
Ayon kay Chinky Alcedo, head ng ABS-CBN Digital Terrestrial Television (DTT), ang ABS-CBN ay patuloy na sumusuporta sa Department of Information and Communication Technology (DICT) para mas maraming Pilipino ang makinabang sa mga benefits ng ABS-CBN TVplus.
“We are in full support of the DICT in accelerating the shift from analog to digital because we believe there is a massive need for Filipinos to experience digital TV,” sabi ni Alcedo.
Maraming mga customer ang natutuwa sa mga features ng ABS-CBN TVplus tulad ng mas klarong reception at mga bagong premium channels na hindi kailangan bayaran ng monthly fees, kaya 26% na ng mga bahay ng C2D market ay nag-avail nito ngayong 2017.
Ipinamahagi ang magandang balita sa mga advertisers noong ABS-CBN trade fair noong March 30, kung saan ipinakita ang patuloy na pagtataas ng demand para sa TVplus boxes.
Noong first quarter ng 2016, tinawag ng DICT ang mga broadcast companies na ilipat ang kanilang mga content sa digital TV.
Umabot na rin sa Davao ang signal coverage ng ABS-CBN TVplus noong Marso. Ngayon, aabot na sa Davao City, Island Garden sa Samal, Asuncion, Carmen, City of Tagum, Digos, Hagonoy, Kapalong, Laak, Mabini, Maco, Malalag, New Corella, Padada, Panabo, Pantukan, Santa Cruz, Santa Maria, at Sulop ang mga makikinabang sa DTT.
Kasama sa mga benefits na makukuha rito ang access sa malinaw na pagpapalabas ng entertainment, information, at educational TV content at ang pagiging pasok sa budget.
Ayon kay Alcedo, hindi kayang bayaran ng 80% ng mga pamilya sa Pilipinas ang regular cable TV. Dahil dito, kailangan nilang tiisin ang mahinag kalidad at kakaunting free channels sa analog TV.
Dahil sa ABS-CBN TVplus, malaki ang improvement ng kalidad ng serbisyo na makukuha ng manonood dahil sa free-to-air digital channels na nakukuha sa ABS-CBN TVplus.
“ABS-CBN has the conviction that digital TV has a transformational role in nation building because it empowers our citizens by giving them more choices,” sabi ni Alcedo.
Bukod sa mga free-to-air channels na ABS-CBN at all day sports channel na S+A, marami ring exclusive channels ang mapapanood sa ABS-CBN TVplus. Cinemo, ang all-day movie channel; Yey! ang all-day children’s entertainment channel; Knowledge Channel, ang educational channel na puno ng mga curriculum-based programs; at DZMM TeleRadyo, na may live TV broadcast ng mga programma sa DZMM radio.
Mayroon ding built-in emergency warning broadcast system (EWBS) ang ABS-CBN TVplus na isinakatuparan kasama ang gobyerno. Gamit ang TVplus, maaalerto ng mga government agencies ang mga ABS-CBN TVplus users kapag may kalamidad, at ipapaalam sa kanila ang mga kailangan gawin upang maligtas.
Noong 2016, nagtulungan ang ABS-CBN TVplus at ang mga partner schools ng Knowledge Channel para makasali ang mga estudyante sa Metro Manila-wide earthquake drill gamit ang EWBS.
Sinimulan na rin ng ABS-CBN TVplus ang Kapamilya Box Office (KBO) upang maging mas accessible ang movie content sa mga pamilyang Pilipino, at magamit nila ito para sa bonding moments sa isa’t isa.
Ayon kay Alcedo, malaki ang investment na kailangan upang lumipat sa digital, pero makikinabang naman dito ay ang mga pamilyang Pilipino.
“The migration will ultimately serve the Filipino family as they become more informed, entertained, educated, and empowered. As we say in ABS-CBN, we support this migration in the service of the Filipino people,” sabi niya.
Bukod sa Davao, ang signal coverage ng ABS-CBN TVplus ay umaabot sa Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, at Cavite, na may higit sa two million users. Ang ABS-CBN TVplus ay nabibili sa one-time payment fee ng P1,499.