ABS-CBN CONQUERS NATIONAL TV RATINGS IN NOVEMBER

ABS-CBN conquers national TV ratings in November

“Honesto” bags top spot in most watched programs

ABS-CBN CONQUERS NATIONAL TV RATINGS IN NOVEMBER

More Filipino households across urban and rural homes nationwide tuned in to the top-caliber programs produced by ABS-CBN Corporation this November, scoring an average audience share of 44%, or 11 points ahead of GMA’s audience share of 33%, based on recent data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Data showed that ABS-CBN maintained its primetime (6PM-12MN) supremacy with an average audience share of 48%, or 16 points higher than GMA’s 32%. The strong performance was driven by the network’s quality line-up of drama teleseryes, including the number one most watched program “Honesto” with an average national TV rating of 28.9%.

ABS-CBN Primetime Bida also ruled in other key territories such as Balance Luzon (areas in Luzon outside Mega Manila) with an average audience share of 51% compared to GMA’s 33%; in Visayas where it recorded 65%, or more than thrice as GMA’s 20%; and in Mindanao with 62% against GMA’s 23%.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from leading in primetime, ABS-CBN also continued to beat other networks across all programming blocks.

The morning (6AM-12MN) block recorded an average audience share of 37% vs GMA’s 33%.

The early afternoon (12NN-3PM) block hit 41%, while GMA got 37%. It was driven by the noontime show “It’s Showtime,” which again overtook “Eat Bulaga” in ratings game.

ABS-CBN’s late afternoon block (3PM-6PM) scored 43%, or 11-point higher than GMA’s 32%.

“TV Patrol” remained as the most trusted TV newscast as it registered an average national TV rating of 27.5% beating again GMA’s “24 Oras” with only 17.2%. It also clinched the second spot on the top 15 list of most watched programs in the country in November.

Judy Ann Santos’ “Bet On Your Baby” (26.2%), on the other hand, climbed to the fourth spot from seventh place in the previous month.

Other programs in the top 15 produced by ABS-CBN include “Wansapanataym,”  “Got To Believe,” “Annaliza,” Maalaala Mo Kaya,” “Goin’ Bulilit,” “Rated K,” “TV Patrol Weekend,” “Be Careful With My Heart,” and  “ Maria Mercedes.”

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

According to an online survey conducted by top entertainment blog LionHearTV recently, Kantar Media remains as the most trusted provider of television ratings in the Philippines for two consecutive years. Out of 220 respondents, 84% said they believe in the figures released by Kantar Media more than AGB Nielsen’s, which only garnered 18%.

 

“Honesto,” pinakasubaybayan sa buong bansa

ABS-CBN, HINDI PA RIN NATITINAG SA TV RATINGS 

Mas tinututukan pa rin ng mga Pilipino ang mga programa ng ABS-CBN kaya naman muli itong nanguna sa national TV ratings noong Nobyembre sa average audience share na 44%, o 11 puntos ang lamang nakuha ng GMA na 33%, base sa datos ng Kantar Media.

Mas mapagkakatiwalaan ang datos ng Kantar Media na batay sa 2,609 na kabahayan sa parehong urban at rural areas sa bansa.  Mas marami at eksakto kaysa sa service provider ng ibang networks, ang AGB Nielsen, na mayroong 1,980 kabahayan na nakabase lamang sa mga urban area.  Kinakatawan ng Kantar Media ang 100% ng mga kabahayang may telebisyon sa Pilipinas, habang umano’y 57% lamang ang kinakatawan ng AGB Nielsen dahil hindi kasama ang rural areas sa datos nito.

Patuloy ang pamamayagpag ng ABS-CBN sa primetime (6PM-12MN) sa average audience share nitong 48%, o 16 puntos na mas mataas kumpara sa 32% ng GMA. Ito ay dahil na rin sa mga de-kalidad na teleserye ng istasyon, kabilang na ang “Honesto” na nanguna sa listahan ng pinakapinanoood na programa sa buong bansa noong nakaraang buwan sa average national TV rating na 28.9%.

Malaki rin ang lamang ng Primetime Bida ng ABS-CBN sa iba pang panig ng bansa gaya na lamang sa Balance Luzon (mga lugar sa Luzon na nasa labas ng Mega Manila) kung saan humataw ito sa average audience share na 51% kumpara sa 33% ng GMA; sa Visayas kung saan pumalo ito sa 65%, o higit tatlong beses ang laki sa 20% ng GMA; at sa Mindanao kung saan nagtala ito ng 62% kontra sa 23% ng GMA.

Ang primetime ang pinakamahalagang timeblock dahil sa mga oras na ito may pinakamaraming nanonood kung kaya’t importante ito sa advertisers na naglalagay ng patalastas para maabot ang mas nakararaming Pilipino sa buong bansa.

Bukod sa primetime ay tinalo rin ng ABS-CBN ang mga kalabang network sa iba pang timeslot. Sa umaga (6AM-12MN), nagtala ito ng average audience share na 37% laban sa GMA na may 33%.

Ang early afternoon (12NN-3PM) block naman nito ay may 41% kumpara sa 37% ng GMA. Dahil na rin ito sa noontime time show na “It’s Showtime” na siksik sa nakakaaliw na pakulo, kaya naman muli nitong tinalo ang “Eat Bulaga” sa ratings noong Nobyembre.

Labing-isang puntos naman ang agwat ng Kapamilya Network sa late afternoon (3PM-6PM) block sa average audience share na 43% kontra sa 32% ng GMA.

Ang “TV Patrol” pa rin ang pinaka-pinagkakatiwalaan pagdating sa balita dahil sa TV rating of nitong 27.5% na muling dinaig ang “24 Oras” ng GMA na may 17.2% lang. Ito rin ang pumangalawa sa listahan ng pinaka-pinanoood na programa sa buong bansa noong nakaraang buwan.

Umakyat naman sa ikaapat na pwesto ang “Bet On Your Baby” (26.2%) ni Judy Ann Santos mula sa ikapito noong Oktubre.

Kabilang din sa top 15 na pinakasubaybayang mga programa noong nakaraang buwan ay ang “Wansapanataym,”  “Got To Believe,” “Annaliza,” Maalaala Mo Kaya,” “Goin’ Bulilit,” “Rated K,” “TV Patrol Weekend,” “Be Careful With My Heart,” at  “ Maria Mercedes.”

May 26 na TV networks, ad agencies, at pan-regional TV networks ang kasalukuyang naka-subscribe sa ratings services ng Kantar Media na kilala sa buong mundo bilang isang kumpanyang sumusukat at nananaliksik ng mga manonood ng telebisyon.  Kabilang sa subscribers nito ang ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. Naka-subscribe rin sa kanila ang pan-regional networks tulad ng CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Sa nasabing mga ahensya at kumpanya, naka-subscribe sa parehong urban at rural TV audience measurement surveys ang ABS-CBN, Brand Ideas, MPG Havas, at 720ConsumerConnect.

Sa pangalawang magkasunod na taon, muling lumabas sa isinagawang survey ng kilalang entertainment blog na LionHearTV kamakailan na mas pinagkakatiwalaan ng manonood ang Kantar Media kumpara sa AGB Nielsen. Mula sa 220 respondents, 84% ang pumabor sa Kantar Media, habang 18% lamang ang naniniwala sa AGB Nielsen.

TABLE 1.  TOTAL DAY (6AM-12MN) NATIONAL TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

44%

2

GMA

33%

3

TV5

9%

Source: Kantar Media

 

TABLE 2.  PRIMETIME (6PM-12MN) TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

48%

2

GMA

32%

3

TV5

8%

Source: Kantar Media

 

TABLE 3.  BALANCE LUZON PRIMETIME TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

51%

2

GMA

33%

3

TV5

6%

Source: Kantar Media

 

TABLE 4.  TOTAL VISAYAS PRIMETIME TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

65%

2

GMA

20%

3

TV5

6%

Source: Kantar Media

 

TABLE 5.  TOTAL MINDANAO PRIMETIME TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

62%

2

GMA

23%

3

TV5

7%

Source: Kantar Media

 

TABLE 6.  MORNING (6AM-12NN) TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

37%

2

GMA

33%

3

TV5

11%

Source: Kantar Media

 

TABLE 7.  EARLY AFTERNOON (12NN-3PM) TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

41%

2

GMA

37%

3

TV5

8%

Source: Kantar Media

 

TABLE 8.  LATE AFTERNOON (3PM-6PM) TV VIEWERSHIP IN NOVEMBER 2013 BY HOUSEHOLDS HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

43%

2

GMA

32%

3

TV5

12%

Source: Kantar Media

 

TABLE 9. TOP 15 PROGRAMS IN NOVEMBER 2013 (NATIONAL HOMES)

 

RANK

CHANNEL

PROGRAMS

RTG%

1

ABS-CBN

HONESTO

28.9

2

ABS-CBN

TV PATROL

27.5

3

ABS-CBN

WANSAPANATAYM

27.1

4

ABS-CBN

BET ON YOUR BABY

26.2

5

ABS-CBN

GOT TO BELIEVE

25.2

6

ABS-CBN

ANNALIZA

24.2

7

ABS-CBN

MAALAALA MO KAYA

24.1

8

GMA

PEPITO MANALOTO: ANG TUNAY NA KUWENTO

22.3

9

ABS-CBN

GOIN’ BULILIT

19.9

10

GMA

KAPUSO MO, JESSICA SOHO

19.8

11

ABS-CBN

RATED K

19.5

12

ABS-CBN

TV PATROL WEEKEND

19.4

13

ABS-CBN

BE CAREFUL WITH MY HEART

19.1

14

GMA

KAP’S AMAZING STORIES

17.9

15

ABS-CBN

MARIA MERCEDES

17.4

Source: Kantar Media

 

 

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