ABS-CBN GAINS MORE VIEWERS NATIONWIDE WITH VALUES-ORIENTED PROGRAMS

ABS-CBN programs that promote love for family and good values entertained more Filipinos nationwide last February.

 

Based on Kantar Media data covering both urban and rural homes nationwide, ABS-CBN maintained its lead over its rival network nationwide after it hit an average audience share of 44% vs. GMA’s 35% last month.  Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

 

“FPJ’s Ang Probinsyano” topped list of top 20 most watched programs in the country with an average national TV rating of 37.9% followed by “Your Face Sounds Familiar Kids” (36.8%) and “Wansapanataym” (32.5%)

 

The Coco Martin-led soap continues to captivate viewers with its action-packed and values-filled episodes that promote crime awareness, “Your Face Sounds Familiar Kids” for providing entertainment that bonds the whole family, and “Wansapataym” for teaching important lessons to its young viewers.

 

Drama anthology “MMK” (30.7%) continues to touch viewers with its heartwarming and inspiring stories of Filipinos overcoming struggles, while teleseryes “My Dear Heart” (27.4%) and newly launched “Wildflower” (21.5%) show viewers the power of love and how it can conquer hate, fear, or anger in anyone’s heart. Heart (Nayomi Ramos) continues to touch and change the life of cold-hearted and power hungry Dra. Margaret Divinagracia (Coney Reyes) while Ivy’s (Maja Salvador) quest for revenge gets derailed as she grows feelings for the youngest Ardiente, Diego (Joseph Marco).

 

“My Dear Heart” notably beat GMA’s newest primetime offering “Destined to Be Yours” which only scored an average national TV rating of 19.6%. Its pilot telecast last Monday (Feb 27) generated only 20.2% nationwide while “My Dear Heart” hit 29.1%.

 

Now defunct hit afternoon series “Doble Kara” (19%) also made the cut as well as other weekend contenders “Home Sweetie Home” (25.1%), “Goin Bulilit” (24.5%), “Rated K” (19.3%), “Ipaglaban Mo” (19.1%), and “It’s Showtime (Saturday)” (18.8%).

 

“TV Patrol” (30.2%) remains to be the most watched newscast on weekdays and even on weekends with and “TV Patrol Weekend” (18.5%).

 

ABS-CBN once again ruled primetime (6PM-12MN) where it scored an average audience share of 47%, a 13-point lead compared to GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

 

ABS-CBN also beat GMA in February in other areas. More viewers tune in to the Kapamilya network in Total Balance Luzon with an average national audience share of 45% versus GMA’s 38%; in Total Luzon with 40% vs GMA’s 37%, in Total Visayas with 52% versus GMA’s 30%; and in Total Mindanao with 53% versus GMA’s 31%.

 

ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.

 

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 35
3 TV5 7
Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 47
2 GMA 34
3 TV5 8
Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 38
2 GMA 35
3 TV5 7
Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 45
2 GMA 35
3 TV5 4
Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 36
3 TV5 7
Source: Kantar Media

 

TABLE 6.  TOTAL DAY BALANCE LUZON TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 45
2 GMA 38
3 TV5 6
Source: Kantar Media

 

TABLE 7.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 40
2 GMA 37
3 TV5 7
Source: Kantar Media

 

 

TABLE 8.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 52
2 GMA 30
3 TV5 7
Source: Kantar Media

 

TABLE 9.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 53
2 GMA 31
3 TV5 6
Source: Kantar Media

 

TABLE 10. TOP 20 MOST WATCHED REGULARLY AIRING PROGRAMS IN FEBRUARY 2017 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

 

Rank Channel Title Rtg in %
1 ABS-CBN FPJ’S ANG PROBINSYANO 37.9
2 ABS-CBN YOUR FACE SOUNDS FAMILIAR KIDS 36.8
3 ABS-CBN WANSAPANATAYM 32.5
4 ABS-CBN MMK 25 30.7
5 ABS-CBN TV PATROL 30.2
6 ABS-CBN MY DEAR HEART 27.4
7 ABS-CBN HOME SWEETIE HOME 25.1
  GMA ENCANTADIA 25.1
8 ABS-CBN GOIN’ BULILIT 24.5
9 GMA MAGPAKAILANMAN 22.5
10 ABS-CBN WILDFLOWER 21.5
11 GMA 24 ORAS 21.1
12 GMA PEPITO MANALOTO ANG TUNAY NA KUWENTO 21.0
13 GMA ALYAS ROBIN HOOD 20.6
14 GMA DESTINED TO BE YOURS 19.6
15 GMA KAPUSO MO, JESSICA SOHO 19.4
16 ABS-CBN RATED K HANDA NA BA KAYO? 19.3
17 ABS-CBN IPAGLABAN MO 19.1
18 ABS-CBN DOBLE KARA 19.0
19 ABS-CBN IT’S SHOWTIME (SATURDAY) 18.8
20 ABS-CBN TV PATROL WEEKEND 18.5

 

ABS-CBN nangunguna pa rin sa ratings noong Pebrero
ABS-CBN, MAS TINANGKILIK DAHIL SA MGA PROGRAMANG PUNO NG ARAL AT MAKA-KAPAMILYA

 

 

Mas maraming Pilipino sa bansa ang naaliw at nanood sa mga programa ng ABS-CBN na puno ng aral at naka-sentro sa pagmamahal sa pamilya noong nakaraang Pebrero.

 

Base sa datos ng Kantar Media na sakop ang urban at rural homes sa bansa, nananatiling nangunguna sa lahat ng networks nationwide ang ABS-CBN sa average audience share na 44% kumpara sa 35% nakuha ng GMA.

 

Gumagamit ang Kantar Media ng nationwide panel size na 2,610 urban at rural homes na kumakatawan sa 100% ng buong TV vieweing population ng Pilipinas.

 

Pinakapinapanood pa rin ang “FPJ’s Ang Probinsyano” noong nakaraang buwan sa average national TV rating na 37.9% na sinundan ng “Your Face Sounds Familiar Kids” (36.8%) at “Wansapanataym” (32.5%).

 

Hindi pa rin bumibitaw ang bayan sa seryeng pinanungunahan ni Coco Martin na gabi gabi’y nagbibigay aksyon at nagpapalawig ng kamalayan ng manonood sa iba’t ibang krimeng nangyayari sa kapaligiran; sa “Your Face Sounds Familiar Kids” dahil sa binibigay nitong bonding experience sa pamilya, at sa “Wansapanataym” sa itinuturo nitong inpspirasyon at lessons lalo na sa mga bata.

 

Patuloy naman na umaantig ng puso an  karanasan ng letter senders na matapang na hinarap ang mga hamon sa buhay sa “MMK” habang ang mga teleseryeng “My Dear Heart” (27.4%) at “Wildflower” (21.5%) ay kinakapitan sa pagpapamalas nito kung gaano kalakas ang kapangyarihan ng pag-ibig at kung paano nito nagagawang talunin ang galit at poot sa puso ninuman. Patuloy na binabago ni Heart (Nayomi Ramos) ang buhay ng pusong bato at sakim sa kapangyarihang si Dra. Margaret Divinagracia (Coney Reyes) habang si Ivy (Maja Salvador) naman ay hahamunin ang pusong mapaghiganti ng pag-ibig na mararamdaman sa pinakabatang Ardiente na si Diego (Joseph Marco).

 

Tinalo din ng “My Dear Heart” ang pinakabagong primetime offering ng GMA na “Destined To Be Yours” na pumalo lang sa average national TV rating na 19.6%. Ang pilot telecast nito noong Feb 27 ay nakakuha ng 20.2% nationwide habang ang “My Dear Heart” at pumalo sa 29.1% sa parehong gabi.

 

Pasok din sa top 20 pinakapinapanood na mga programa ang katatapos lang na “Doble Kara” (19%) ni Julia Montes kasabay ang mga paborito ng mga manonood tuwing weekend na “Home Sweetie Home” (25.1%), “Goin Bulilit” (24.5%), “Rated K” (19.3%), “Ipaglaban Mo” (19.1%), at “It’s Showtime (Saturday)” (18.8%).

 

Nanatiling most watched newscast sa bansa ang “TV Patrol” (30.2%) hindi lang sa weekdays kung hindi pati rin weekends sa TV Patrol Weekend” (18.5%).

 

Samantala, namayagpag ang ABS-CBN sa lahat ng time blocks, partikular na sa primetime (6PM-12MN), kung saan nakakuha ito ng 47%, 13 puntos na lamang kumpara sa GMA na may 34%. Ang primetime block ang pinakaimportanteng parte ng araw kung kailan karamihan sa mga Pilipino ay nanonood ng telebisyon at inilalagay ng advertisers ang malaking parte ng kanilang investment upang makaabot sa mas maraming consumers.

 

Samantala, ang ABS-CBN din ang naghari sa iba pang lugar sa bansa noong Pebrero. Sa Total Balance Luzon, nagtala ang Kapamilya network ng average national audience share na 45% kumpara sa GMA na may 38%; sa Total Luzon sa parehistro nito ng 40% kumpara sa GMA na may 37%; sa Total Visayas na may 52% kumpara sa 30% ng GMA; at Total Mindanao na may 53% laban sa 31% ng GMA.

 

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.  In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.

 

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