ABS-CBN Corporation kicked off its 60th anniversary’s year-long celebration as a media institution that pioneered television in the country and how it has been in the service of the Filipinos ever since 1950s.
“ABS-CBN is living institution composed of you, me and every employee that has dedicated himself or herself to be in the service of the Filipino. That’s what we have been doing for the past 60 years and that is what ABS-CBN will continue to do for all its existence,” he ABS-CBN Chairman Eugenio “Gabby” Lopez III in his speech.
Lopez told ABS-CBN employees at a recent gathering that ABS-CBN will continue to undertake pioneering projects and introduce innovations starting this year. He said, “Many radical and trailblazing strategies will be launched that will redefine the way we do business.”
He added, “You will see an ABS-CBN that uses the foundation of content to mold itself into a company that offers consumer solutions that has never been seen before. It a result of listening to our consumers and responding to them in ways they want and desire. It is about creating one-on-one relationships with each Filipino that we serve. This is what our mission is all about.”
With the theme “Kwento Natin ‘To,” ABS-CBN’s 60th anniversary pays tribute to the life stories of each and every Filipino that molded ABS-CBN to becoming the country’s leading TV network and inspired the hardworking people behind it to live up to the company’s motto.
“‘Kwento natin to’ doesn’t pertain to the story of ABS-CBN rather the story of each and every Filipino. Philippine TV is a magical box that contains the colors of our collective experiences, emotions, dreams, imaginations, and all things that make us human and make us Filipino,” said ABS-CBN President and CEO Charo Santos-Concio. “The celebration of the 60th year of Philippine TV is our way of thanking and paying tribute to our fellow Filipinos.
Concio pointed out how television has become part of the Filipinos’ daily lives. She said, “For Filipinos, drama and comedy programs are reflections of their real lives. News programs reflect their realities and how the times molded them to be stronger in facing their daily struggles. Talent and reality shows reflects their dreams and aspirations, while variety shows reflects the joy they feel whenever they are with their families or friends.
But she clarified that the viewers don’t owe ABS-CBN anything for providing quality and top-caliber programs. Instead, it is ABS-CBN that owes the viewers since all of its works are inspired from their stories.
As part of the year-long celebration, 60 employees will share their stories on-air as to how ABS-CBN has become part of their lives. The first eight stories were premiered in the event that includes the stories of cameraman Val Cuenca, promo specialist Christine Estabillo, program executive Riza Ebriega, news bureau chief Dindo Amparo, regional news reporter Joan Panopio, sales executive Herman Pablico, radio supervisor Aris Jurado , and Manila Radio Division head Peter Musngi.
ABS-CBN Chairman and CEO Eugenio “Gabby” Lopez III was moved with the stories he witnessed and referred to it as “living reminders of why ABS-CBN was built.”
ABS-CBN, which stands for Alto Broadcasting System Chronicles Broadcasting Network, truly played a major role in the broadcasting history of the Philippines. The TV network was born back in the 1950s when CBS, owned by Eugenio Lopez Sr., bought ABS, then owned by Antonio Quirino.
ABS-CBN was the first to broadcast in full color in Southeast Asia and its programs such “You’re Evening with Pilita,” “Tawag ng Tanghalan,” and “Buhay Artista” are popular in the pan-region. Its broadcast center, which was inaugurated in 1968, was the second most advanced TV facility in Asia next to NHK of Japan.
The network was closed in 1972 because of the declaration of the Martial Law but was returned back to operations in 1986 after the historic People Power revolution.
ABS-CBN started from scratch again but through the efforts of Eugenio “Kapitan” Lopez Jr., Freddie M. Garcia, and Atty. Jake Lopez, ABS-CBN became number one again in 1988.
The 60 years of Philippine TV kick off event was hosted by “TV Patrol” anchors Noli De Castro and Korina Sanchez. Gary Valenciano, Kuh Ledesma, Jed Madela, Erik Santos, Yeng Constantino, Jovit Baldivino, Marcelito Pomoy, and KZ Tandingan also rendered song numbers with musical accompaniment by the ABS-CBN Philharmonic Orchestra.
Kwento Natin ‘To…
60 NA TAONG PAGSASAMA NG ABS-CBN AT NG MGA PILIPINO, SINARIWA AT PINAGDIWANG NG MGA KAPAMILYA
Binigyang pugay ng ABS-CBN ang 60 taon nitong pagsasama sa bawat Pilipinong masugid na sumusubaybay sa kanila sa loob ng anim na dekada sa ginawang paglulunsad ng kampanya para sa pagdiriwang ika-60 anibersaryo ng Kapamilya Network bilang isang media institution na nagsimula at nagtatag ng industriya ng telebisyon sa bansa.
Ang kampanya para sa ika-60 taon, na may temang “Kwento Natin ‘To,” ay kikilala sa kwento at karanasan ng bawat Pilipino na siyang humulma sa ABS-CBN para maging numero unong TV network sa bansa at siyang humihimok sa mga empleyado nito na patotohanan at isabuhay ang motto ng kumpanya na “in the service of the Filipino.”
“Ang ABS-CBN ay binubuo ko, ikaw, at bawat empleyado na na inialay ang kanilang mga sarili para maging ‘in the service of the Filipino.’ Ito ang ginagawa natin sa nakaraang 60 taon at ito ang patuloy nating gagawin habang ang ABS-CBN ay nanatiling nakatatag bilang isang TV network,” sabi ni ABS-CBN Chairman Eugenio “Gabby” Lopez III sa kanyang talumpati.
“Ang ‘Kwento natin to’ ay hindi tungkol sa kwento ng ABS-CBN kung hindi sa kwento ng bawat isang Pilipino. Ang telebisyon ay isang mahiwagang kahon na naglalaman ng makukulay nating karanasa, emosyon, pangarap, imahnasyon, at iba pang mga aspeto ng ating pagkatao at pagka-Pilipino,” sabi naman ni ABS-CBN President and CEO Charo Santos-Concio. “Ang pagdiriwang natin ng ika-60 taon ay ang ating paraan para pasalamat at bigyang pugay ang kapwa nating mga Pilipino.
Idiniin din ni Concio na ang telebisyon ay naging bahagi na ng pang-araw araw na buhay na ng mga Pilipino. “Para sa kanila ang mga drama at comedy ay salamin ng kanilang tulad na buhay. Ang news naman ay salamin ng kanilang riyalidad sa araw araw at ng kanilang tibay sa pag-ahon sa buhay. Ang mga talent at reality shows ay salamin ng kanilang mga pangarap. Ang variety shows ay salamin ng kanilang kasayahan sa piling ng pamilya at mga kaibigan.”
Ngunit nilinaw niya na ang sambayanan ay walang utang na loob sa ABS-CBN bagkus, ABS-CBN ang may utang na loob sa sambayan dahil ang lahat ng hirap at pagod na pinagdaraanan ng bawat Kapamilya ay dulot ng inspirasyon hatid ng makukulay na kuwento ng mga mamamayan.
Kaya naman patuloy na magsisilbing inspirasyon ang mga ito para isulong pa nila ang industriya. Sabi ni Lopez, patuloy na mangunguna ang ABS-CBN sa paglulunsad ng mga natatanging proyekto at inobasyon ngayong taon gamit ang mga stratehiyang babago sa pamamaraan at kalakaran sa industriya.
“Patuloy nating pakikinggan kung ano ang gusto ng mga manonood o mga konsyumer at ito ang gagamitin natin para pag-ibayuhin ang mga produkto at serbisyong handog nating sa kanila.”
Bilang bahagi ng isang taong selebrasyon, 60 empleyado ang magbabahagi ng kanilang mga kwento kung paano naging bahagi ng kanilang buhay ng ABS-CBN.
Unang ipinalabas na ang unang walong kwento na na hango sa cameraman na si Val Cuenca, promo specialist na si Christine Estabillo, program executve na si Riza Ebriega, news bureau chief na si Dindo Amparo, regional news reporter na si Joan Panopio, sales executive na si Herman Pablico, radio supervisor Aris Jurado, at Manila Radio Division head Peter Musngi.
Hindi naiwasan ni Lopez na maantig sa mga kwento na kayang napanood at sinabing ang mga ito ay ‘living reminders’ kung bakit nabuo ang ABS-CBN.
Talaga namang malaking papel ang nagampanan ng ABS-CBN, na ibig sabihin ay Alto Broadcasting System Chronicles Broadcasting Network, sa kasaysayan ng broadcasting sa Pilipinas. Nabuo ito noong 1950s nang binili ni Eugenio Lopez Sr ng CBS ang istasyong ABS na pagmamay-ari naman ni Antonio Quirino.
ABS-CBN ang pinakaunang nag-broadcast ng full color sa Southeast Asia at ang mga programa nitong “You’re Evening with Pilita,” “Tawag ng Tanghalan,” at “Buhay Artista” ay sikat na sikat sa iba’t ibang bansa roon. Ang broadcast center nito, na pinasinayaan noong 1968, ay ang ikalawang may pinakamakabagong TV facility sa Asya sunod sa NHK ng Japan.
Ipinasara ang network noong 1972 dala ng pagdedeklara ng Martial Law at nabalik sa operasyon noong 1986 pagkatapos ng makasaysayang People Power revolution.
Muling nagsimula sa wala ang ABS-CBN ngunit dahil sa pagtutulungan at pamumuno nina Eugenio “Kapitan” Lopez Jr., Freddie M. Garcia, at Atty. Jake Lopez, muling naging numero unong network sa bansa ang ABS-CBN.
Ang paglulunsad ng 60 years of Philippine TV ay hinost nina “TV Patrol” anchors Noli De Castro at Korina Sanchez. Nagbigay naman ng kani-kanilang performances sina Gary Valenciano, Kuh Ledesma, Jed Madela, Erik Santos, Yeng Constantino, Jovit Baldivino, Marcelito Pomoy, at KZ Tandingan sa salw ng musika ng ABS-CBN Philharmonic Orchestra.