ABS-CBN IS MOST AWARDED TV NETWORK AT THE 15TH PHILIPPINE QUILL AWARDS

ABS-CBN projects across business units were honored at the 15th Philippine Quill Awards for showing excellent use of communication

ABS-CBN emerged as the most awarded TV network and Company of the Year 1st runner-up at the 15th Philippine Quill Awards with a total of 21 recognitions from the country’s highest and most comprehensive awards in business communication given by the International Association of Business Communicators (IABC) Philippines.

Leading the winners from the Kapamilya network is ABS-CBN News’ election campaign “Ipanalo ang Pamilyang Pilipino: Championing The Filipino Family in the 2016 Philippine National Elections,” which won an excellence award in the Communication Management category for encouraging Filipino voters to think about the welfare of their family when they vote, and helping people make informed choices in the elections through news and features on ABS-CBN’s news platforms and multimedia channels.

“#Halalan2016 Digital Project,” also from ABS-CBN News, bagged an excellence award in the Communication Skills category, for showcasing ABS-CBN’s transition into a digital company as it informed and engaged citizens during the election season through news and information that were disseminated via the “Halalan 2016” microsite and ABS-CBN News accounts on social media and mobile platforms.

Meanwhile, also cited for effective excellent use of communication were TFC’s overseas voting campaign, “#Vote4ASelfieWorthyPH,” in the Corporate Social Responsibility category and “#Halalan2016 Social Media Center” in the Social Media Programs category.

Four campaigns of the Kapamilya network also ruled the Marketing, Advertising, and Brand Communication category namely “UAAP Season 78 Women’s Volleyball,” “TFC’s Kapamilya Reunion,”  “DZMM 30: Balita. Public Service. Tatlong Dekada,” and ABS-CBN TVplus’ “Kapamilya Box Office: Democratizing Access to Movies and other Premium Content.”

The network’s digital initiatives also got the Quill seal of approval in categories focusing on digital communications and social media such as Cinema One’s “Cinema One Minute Student Film Competition,” “ABS-CBN Sports Hub,” and “Aral ng EDSA.”

In the Customer Relations category, ABS-CBN took home awards for “Wow at Saya Audience Experience” and “On the Wings of Love.”

Meanwhile, its internal communication campaigns also nabbed honors including “Isang Pamilya Tayo: Unity in the Midst of Change,” “Kuwentuhan with Carlo,” and “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors.”

Other Quill awardees include “KSP: Patrol ng Edukasyon” in the Nonprofit category, “Tales in Tikog Leaves: Weaving past ‘Yolanda’” in the Writing category, “ABS-CBN News Digital Videos/A.N.D.” in the Audio/Visual category and “Digital Concert” in the Special Events category.

The prestigious annual Philippine Quill Awards is presented by the International Association of Business Communicators (IABC) Philippines to honor excellent communications programs and tools that exhibit clear objectives and strategies, creative executions, and measurable benefits. The 15th Philippine Quill Awards was held last July 5 at the Marriott Hotel.

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ABS-CBN, MOST AWARDED TV NETWORK SA IKA-15TH PHILIPPINE QUILL AWARDS

ABS-CBN representatives at the 15th Philippine Quill Awards

Lumitaw bilang most awarded TV network ang ABS-CBN at tinanghal din itong Company of the Year 1st runner-up sa 15th Philippine Quill Awards na may 21 awards mula sa pinakamataas at komprehensibong awards sa larangan ng business communication na pinipili ng International Association of Business Communicators (IABC) Philippines.

Nagwagi ang ABS-CBN News election campaign na “Ipanalo ang Pamilyang Pilipino: Championing The Filipino Family in the 2016 Philippine National Elections,” ng excellence award sa Communication Management category sa paghihikayat sa mga Pilipinong botante na isipin ang kapakanan ng kanilang pamilya sa kanilang pagboto at sa pagtulong na magkaroon sila ng informed choice bago sumapit ang halalan sa pamamagitan ng impormasyon sa news at features ng ABS-CBN news platforms at multimedia channels.

Panalo rin ang “#Halalan2016 Digital Project” mula sa ABS-CBN News ng excellence award sa Communication Skills dahil sa layunin nitong magkaroon ng sapat na kaalaman ang mga Pilipino noong election season sa pamamagitan ng news at impormasyon sa “Halalan 2016” microsite at ABS-CBN News accounts sa social media at mobile platforms.

Samantala, kinilala rin ang iba pang ABS-CBN projects dahil sa mabisang paggamit ng komunikasyon tulad ng “#Vote4ASelfieWorthyPH,” “#Halalan2016 Social Media Center,” “UAAP Season 78 Women’s Volleyball,” “TFC’s Kapamilya Reunion,”  “DZMM 30: Balita. Public Service. Tatlong Dekada,” “Kapamilya Box Office: Democratizing Access to Movies and other Premium Content” ng ABS-CBN TVplus, “Cinema One Minute Student Film Competition,” “ABS-CBN Sports Hub,” “Aral ng EDSA,” “Wow at Saya Audience Experience,” at “On the Wings of Love.”

Bukod dito, nag tagumpay din ang iba pang proyekto ng Kapamilya network tulad ng  “Isang Pamilya Tayo: Unity in the Midst of Change,” “Kuwentuhan with Carlo,” “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors,” “KSP: Patrol ng Edukasyon,” “Tales in Tikog Leaves: Weaving past ‘Yolanda,’” “ABS-CBN News Digital Videos/A.N.D.,” at “Digital Concert.”

Ang prestihiyosong Philippine Quill Awards ay handog ng International Association of Business Communicators (IABC) Philippines para bigyan ng parangal at pagkilala ang mga mahuhusay na communication programs at tools na nagpapakita ng malinaw na layunin, stratehiya, malikhaing pagsasagawa, at masusukat na mga benepisyo. Naganap ang 15th Philippine Quill Awards sa Marriott Hotel noong Hulyo 5.

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