ABS-CBN is most watched network in Mega Manila, Metro Manila, nationwide in October

ABS-CBN remained as the network of choice for most Filipinos who continued to watch its quality news and values-oriented programs, as it recorded an average audience share of 46% nationwide including both urban and rural homes in October versus GMA’s 33%, according to data from Kantar Media.

The Kapamilya network outshined its rival network in every part of the country, particularly in Mega Manila where it registered an audience share of 36%, beating GMA’s 34%, in Metro Manila where it scored an average audience share of 41%, compared to GMA’s 27%, in Total Luzon where it recorded an average audience share of 43% versus GMA’s 34%, in Total Vizayas as it hit 53%, beating GMA’s 28%, and in Total Mindanao as it registered 50%, while GMA only got 33%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

“FPJ’s Ang Probinsyano” kept its reign as the most watched program in the country as it hit a monthly average national TV rating of 39.9%. Cardo’s (Coco Martin) mission gets even tougher now that his enemies have joined forces to put him down, gripping more and more viewers every night.

“TV Patrol” (34.4%), on the other hand, brought relevant news stories and public service to Filipinos nationwide and is still the most preferred newscast in the country, while its rival program “24 Oras” only managed to record 20.8%.

Hit primetime teleserye “La Luna Sangre” (33%) also brought excitement to viewers after Angel Locsin’s character Jacintha Magsaysay was revealed as a vampire with a mission to defeat the Supremo.

The talented kids with heartfelt stories of “Little Big Shots” (31.3%) also continued to mesmerize viewers every Saturday and Sunday night.

Meanwhile, Ivy Aguas’ death and Lily Cruz’s (Maja Salvador) resurgence in “Wildflower” (28.9%) bolstered the show’s ratings and became a huge trending topic online last month.

Viewers were also treated to values-oriented stories and whimsical tales in “Wansapanataym” (27.5%) and the true-to-life and inspirational stories in “MMK” (27.1%).

Kapamilya comedy shows “Home Sweetie Home” (27.1%), and “Goin’ Bulilit” (24%) also brought fun and entertainment to families nationwide.

Meanwhile, the Kapamilya network also performed well across all time blocks, particularly in the primetime block (6PM-12MN) where it recorded an average audience share of 50%, or a 21-point lead over GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also enjoyed high national TV ratings in the morning block (6AM-12NN) with an average audience share of 39% versus GMA’s 32%, in the noontime block (12NN-3PM) with an average of audience share of 47%, compared to GMA’s 33%, and in the afternoon block (3PM-6PM) where it recorded 42% versus GMA’s 39%.

 

“FPJ’s Ang Probinsyano,” “TV Patrol” nanguna pa rin…
ABS-CBN, pinakapinanood pa rin sa buong bansa noong Oktubre

Buong buwang namayagpag ang ABS-CBN noong Oktubre sa paghandog nito ng mga palabas na puno ng aral at mga makabuluhang balita matapos nitong umani ng average audience share na 46% kumpara sa 33% ng GMA, ayon sa datos ng Kantar Media.

Tinutukan pa rin ang ABS-CBN sa bawat panig ng bansa at tinalo ang katapat nitong network. Nanguna ang Kapamilya network sa Mega Manila kung saan nakakuha ito ng average audience share na 36% kumpara sa 34% ng GMA; sa Metro Manila kung saan nagkamit  ito ng average audience share na 41% laban sa 27% ng GMA; sa Total Luzon kung saan nakakuha ito ng average audience share na 43% kumpara sa 34% ng GMA; sa Total Visayas sa pagrehistro nito ng 53% at tinalo ang GMA na may 28%; at sa Total Mindanao sa pagtala nito ng 50% laban sa 33% ng GMA.

Kinakatawan ng Kantar Media ang 100% ng mga manonood ng telebisyon sa buong bansa sa paggamit nito ng nationwide panel size na 2,610 urban at rural homes.

Napanatili pa rin ng “FPJ’s Ang Probinsyano” ang paghahari nito sa national TV ratings sa pagtala nito ng monthly average national TV rating na 39.9%. Kasalukuyan ngang mas humihirap ang misyon ni Cardo (Coco Martin) ngayong sanib-pwersa na ang mga kalaban, kaya naman patuloy itong kinakapitan tuwing gabi.

Pagdating naman sa pagbabalita, “TV Patrol” (34.4%) pa rin ang pinakatinutukang news program sa bansa noong Oktubre sa paghahatid nito ng mga nagbabagang impormasyon at pagbibigay serbisyong publiko, kumpara sa katapat nitong “24 Oras” na nakakuha lamang ng 20.8%.

Patuloy din namang kinakapitan ang kwento ng “La Luna Sangre” (33%) gabi-gabi na gumulat sa mga manonood matapos ang rebelasyon ni Jacintha Magsaysay (Angel Locsin) bilang isang bampirang nagnanais mapatumba ang Suprema na lubos pinag-usapan online.

Hindi rin naman nagpadaig ang mga batang puno ng talento at mga madadamdaming kwento sa “Little Big Shots” (31.3%) sa pangunguna nito tuwing Sabado at Linggo ng gabi.

Samantala, lubos namang tinutukan at pinag-usapan sa social media ang pagkamatay ni Ivy Aguas at pagkabuhay ni Lily Cruz (Maja Salvador) noong Oktubre, kaya naman humataw ang “Wildflower” (28.9%) sa national TV ratings.

Tinutukan din ang mga aral na hatid ng “Wansapanataym” (27.5%) at mga tunay na kwento ng buhay ng letter senders ng “MMK” (27.1%).

Nagdala din ng katatawanan sa bawat kabahayan ang Kapamilya shows na “Home Sweetie Home” (27.1%) at “Goin’ Bulilit” (24%) na pinagbibidahan naman ng child stars ng ABS-CBN.

Samantala, inabangan ang ABS-CBN sa lahat ng time blocks noong Oktubre, partikular na sa primetime (6PM-12MN) kung saan nakakuha ang Kapamilya network ng average audience share na 50%, o 21 na puntos na lamang sa GMA na mayroon lamang 31%. Ang primetime block ang pinakaimportanteng parte ng araw kung kailan karamihan sa mga Pilipino ay nanonood ng telebisyon at inilalagay ng advertisers ang malaking parte ng kanilang investment upang makaabot sa mas maraming consumers.

Tinutukan din ang ABS-CBN sa morning block (6AM-12NN) sa pagtala nito ng average audience share na 39% kumpara sa 32% ng GMA, sa noontime block (12NN-3PM) sa pagrehistro nito ng 47% laban sa 33% ng GMA, at sa afternoon block (3PM-6PM) sa pagtala nito ng 42% at tinalo ang GMA na may 39%.

 

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 46
2 GMA 33
3 TV5 5
Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 50
2 GMA 31
3 TV5 7
Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 39
2 GMA 32
3 TV5 3
Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 47
2 GMA 33
3 TV5 2
Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 42
2 GMA 39
3 TV5 3
Source: Kantar Media

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 43
2 GMA 34
3 TV5 5
Source: Kantar Media

 

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 53
2 GMA 28
3 TV5 5
Source: Kantar Media

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 50
2 GMA 33
3 TV5 4
Source: Kantar Media

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 41
2 GMA 27
3 TV5 4
Source: Kantar Media

 

TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN OCTOBER 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 36
2 GMA 34
3 TV5 5
Source: Kantar Media

 

 

TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN OCTOBER 2017 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

 

Rank

Channel Title Rtg in %
1 ABS-CBN FPJ’S ANG PROBINSYANO 39.9
2 ABS-CBN TV PATROL 34.4
3 ABS-CBN LA LUNA SANGRE 33.0
4 ABS-CBN LITTLE BIG SHOTS 31.3
5 ABS-CBN WILDFLOWER 28.9
6 ABS-CBN

WANSAPANATAYM

27.5
7 ABS-CBN MMK 25 27.1
  ABS-CBN HOME SWEETIE HOME 27.1
8 ABS-CBN GOIN’ BULILIT 24.0
9 GMA PEPITO MANALOTO ANG TUNAY NA KUWENTO 21.1
10 GMA 24 ORAS

20.8

 

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