ABS-CBN LINGKOD KAPAMILYA FOUNDATION HOLDS GREEN INITIATIVES FOR FOREVERMORE’S SITIO LA PRESA

ABS-CBN Lingkod Kapamilya (From L-R) Atty Santos, Atty Nolasco, Taray, Marie Balangue, Nonnette Bennette, Atty Claver, Sheree Nolasco, and the one seated is Bishop Carlito Cenzon

Sitio La Presa is the name of the fictional strawberry farm that is home to Agnes, played by Liza Soberano and Xander, played by Enrique Gil in the Kapamilya teleserye “Forevermore.” The actual name of the location is Sitio Pungayan which is located in Mt. Kabuyao, Tuba, Benguet- a place which has now become a popular tourist spot in Baguio City.

With its popularity, Sitio Pungayan has managed to create a whole tourism economy around the “La Presa” branding. While the phenomenon resulted to a lot of job and business opportunities in the area, commercialization has also become a threat to the natural beauty of the place, endangering the water catchment area of Baguio.

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI), the social responsibility arm of ABS-CBN Corporation has always been ensuring that the organization makes a beneficial impact to the environment and to the public. That is why months later, even after the show has ended, Lingkod Kapamilya continues to support the community by holding green initiatives to preserve its magical beauty.

Committed to raise the quality of life of the Filipino people in a way that is socially responsible and environmentally sustainable, Lingkod Kapamilya in partnership with several communities,  came together for one purpose: to provide Sitio Pungayan a fresh green community.

 

Earlier this year, the parties including the Green Thumb Coalition actively participated and collaborated with Lingkod Kapamilya to conduct the Green Thumb Coalition election forum.  The election forum was a venue to challenge the 2016 presidential candidates to put socio-environmental issues at the heart of their electoral platforms.

 

The collaborative effort among the said parties has also enabled them to hold a study tour in La Mesa Watershed and Ecopark on June 13. Key leaders and environmentalists will be joining including several priests and government officials from Baguio.

Lingkod Kapamilya is also in the forefront in educating people about the waste management project of Mother Earth Foundation, one of the partner organizations of Global Alliance for Incinerator Alternatives. The team will be headed by Atty. Claver, the lead counsel for the Writ of Kalikasan legal case.

Sto. Tomas watershed is the source of water-scarce in Baguio city and if the watershed will not be protected, it will affect a wider population of the city. That is why with these green initiatives led by Lingkod Kapamilya, the love story of Agnes and Xander will surely lives on in the magical Sitio La Presa.

ABS-CBN Lingkod Kapamilya Foundation, Inc. (previously ABS-CBN Foundation, Inc.) is a committed advocate for public service. Since 1989, it has been at the forefront of development programs that uniquely affect strategic sectors in the Philippines-each one with distinct goals and considerable impact. A duly registered non-stock, non-profit organization, ALKFI is a manifestation of ABS-CBN Corporation’s commitment to be in the service of the Filipino people.
ALKFI aims to awaken hope in the Filipino through implementing projects via multi-sectoral partnerships in the spirit of bayanihan. These are in: child care (Bantay Bata), emergency humanitarian assistance  (Sagip Kapamilya),   uplifting the quality of education  (Programa Genio),  river rehabilitation (Kapit Bisig Para Sa Ilog Pasig), sustainable community development – (BayaniJuan) , environment protection, conservation  (Bantay Kalikasan).
For more information, visit www.abs-cbnfoundation.com, www.facebook.com/abscbnfoundationkapamilya, Twitter: @abscbn_fdn and Instagram: @abscbn_lingkodkapamilya.

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ABS-CBN LINGKOD KAPAMILYA FOUNDATION, TULOY ANG PAGTULONG SA PAG-PRESERBA NG SITIO LA PRESA NG “FOREVERMORE”

Sitio La Presa ang sikat na pangalan ng fictional strawberry farm na tirahan nila Agnes na ginampanan ni Liza Soberano at Xander na ginampanan naman ni Enrique Gil sa Kapamilya teleserye na “Forevermore.” Ngunit ang tunay na pangalan ng lugar ay Sitio Pungayan na matatagpuan sa Mt. Kabuyao, Tuba, Benguet- ang lugar na isa na ngayong sikat na dinadayo ng mga turista sa Baguio.

Sa tinatamong kasikatan ng lugar, di maitatago na nagbukas ng madaming trabaho at oportunidad ang “La Presa” branding ng LizQuen fever sa mga lokal ng bayan. Ngunit sa kabila ng magandang takbo ng turismo sa bayan, hindi maiiwasan ang komersyalismo na nagiging isang seryosong banta sa angking yaman at natural na ganda ng bayan, kasama pa dito ang paglagay sa panganib sa water catchment area ng Baguio na ang Sto. Tomas watershed.

Ang ABS-CBN Lingkod Foundation Inc., (ALKFI) ang social responsibility arm ng ABS-CBN Corporation ay laging sinisiguro na ang organisayon ay laging nagbibigay tulong hindi lang sa publiko kundi pati na rin sa kapaligiran. Kaya naman ilang buwan na ang nakalipas at kahit tapos na ang programa, patuloy ang pag-suporta ng Lingkod Kapamilya sa komunidad sa pamamagitan ng pag oorganisa ng mga green initiatives upang mapreserba ang Sitio Pungayan.

Sa paglalayong iangat ang kalidad ng buhay ng mga Pilipino, ang Lingkod Kapamilya kasama ang ilang komunidad ay nag-sama sama para sa iisang layunin: ang mag mobilisa at mag mulat sa mga tao sa kung paano maipepreserba ang natural na ganda ng Sitio.  Noong Pebrero lamang, nag conduct ang Lingkod Kapamilya kasama ang Green Thumb Coalition ng isang election forum na naglayong makipagdiskurso sa mga kandidato sa harap ng mga botante  tungkol sa kanilang mga environmental platforms.

Isa pa sa mga inisiyatiba ng organisasyon ang gaganaping study tour sa La Mesa Watershed at Ecopark sa June 13. Kasama dito ang mga key leaders at ilang environmentalists, kasama din ang ilang mga pari at government officials mula sa Baguio.

Nangunguna din ang Lingkod Kapamilya sa pag e-educate sa mga tao tungkol sa waste management project ng Mother Earth Foundation, isa sa mga partner organization ng Global Alliance for Incinerator Alternatives. Kasama dito si Atty. Claver, and lead counsel ng Writ of Kalikasan legal case.

Ang Sto. Tomas watershed ay ang pangunahing source ng water-scarce ng Baguio kaya naman kung hindi mapo-protektahan ay talagang maapektuhan ang mas madaming populasyon ng siyudad. Kaya naman sa pamamagitan ng mga inisiyatiba ng Lingkod Kapamilya, tuloy ang love story nila Agnes at Xander sa Sitio La Presa.

Ang ABS-CBN Lingkod Kapamilya Foundation, Inc. (dating ABS-CBN Foundation, Inc.) ay naglalayong gisingin ang pagasa sa mga Pilipino sa pamamagitan ng mga proyekto via multi-sectoral partnerships sa ispirito ng bayanihan. Ito ay sa  child care (Bantay Bata), emergency humanitarian assistance  (Sagip Kapamilya),   uplifting the quality of education  (Programa Genio),  river rehabilitation (Kapit Bisig Para Sa Ilog Pasig), sustainable community development – (BayaniJuan) , environment protection, at conservation  (Bantay Kalikasan).
Para sa karagdagang impormasyon, bisitahin ang www.abs-cbnfoundation.com, www.facebook.com/abscbnfoundationkapamilya, Twitter: @abscbn_fdn at Instagram: @abscbn_lingkodkapamilya.

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