ABS-CBN, MOST PREFERRED NETWORK FOR NEWS AND ENTERTAINMENT IN MARCH

 

More Filipino households in the country prefer watching ABS-CBN’s news and entertainment programs.

 

This is according to data from Kantar Media for March that showed nine out of the top ten most watched programs nationwide were produced by ABS-CBN. The Kapamilya Network also scored an average audience share of 46% among urban and rural homes in the country, a 12-point lead over GMA’s audience share of 34%.

 

“FPJ’s Ang Probinsyano” is still the most watched entertainment program, hitting an average national TV rating of 39.9%. Filipinos are still hooked on the series’ action-packed plot that not only teaches them good values but also promotes crime awareness.

 

When it comes to news, primetime newscast “TV Patrol” remains as the most watched news program in the country with an average national TV rating of 30.7% versus “24 Oras,” which only recorded 19.8%. More Filipinos tune in to the timely and relevant stories delivered by “TV Patrol” led by anchors Noli De Castro, Bernadette Sembrano, and Ted Failon.

 

Korina Sanchez’s “Rated K,” meanwhile, topped all current affairs programs with an average national TV rating of 24.1%.

 

Primetime Bida teleseryes “My Dear Heart” (28.7%), “Wildflower” (21%), and “A Love to Last” (17.9%) also made it to the top 10 as they continue to captivate viewers with different stories about love and family. Heart’s family keeps holding on to their faith that their little angel will soon get well in “My Dear Heart,” Ivy carries on with her quest to seek justice for her parents and save Poblacion Ardiente from the ruling oligarch family in “Wildflower,” and Anton and Andeng continue to fight for their love in hopes of winning the hearts of their respective families.

 

Viewers also watched the heartwarming and inspiring stories of Filipinos overcoming struggles in “MMK” (31.1%) as well as the relevant dramatization of real-life cases that teach them their legal rights in “Ipaglaban Mo” (19.8%).

 

The values-laden and modern fantasy stories brought by “Wansapanataym” is also a hit, especially among young viewers, as it garnered an average national TV rating of 36.8%.

 

ABS-CBN’s comedy and talent-variety shows “Your Face Sounds Familiar Kids” (35.6%), “Home Sweetie Home” (26.3%), “It’s Showtime (Saturday)” (23.8%), and “Goin Bulilit” (22.5%) did not get left behind as they continue to provide bonding opportunities for the family.

 

ABS-CBN once again ruled primetime (6PM-12MN), where it scored an average audience share of 50% compared to GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

 

ABS-CBN also beat GMA in March in other areas. More viewers tuned in to the Kapamilya network in Total Balance Luzon with an average national audience share of 47% versus GMA’s 35%, in Total Luzon with 42% versus GMA’s 36%, in Total Visayas with 53% versus GMA’s 29%, and in Total Mindanao with 55% versus GMA’s 30%.

 

ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.

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“FPJ’s Ang Probinsyano” at “TV Patrol,” pinakapinanood nationwide
ABS-CBN, NANGUNA SA NEWS AT ENTERTAINMENT PROGRAMS SA BANSA NOONG MARSO

 

Mapabalita man o mga programang naghahatid ng aliw at saya sa buong pamilya, ABS-CBN pa rin ang mas tinutukan at mas pinanood ng mga Pilipino sa kani-kanilang mga kabahayan noong Marso.

 

Base sa datos mula sa Kantar Media, pumalo ang Kapamilya Network sa average audience share na 46% sa pinagsamang urban at rural homes at nalamangan ng 12 puntos ang GMA na nakatamo lang ng audience share na 34%.

 

“FPJ’s Ang Probinsyano” (39.9%) pa rin ang nangungunang entertainment program sa listahan ng top 10 pinakapinapanood na mga programa sa bansa noong Marso dala ng patuloy na pagtutok ng sambayanan sa maaksyong kwento ng buhay ni Cardo (Coco Martin) na hindi lang kinapupulutan ng magagandang aral, kung hindi nagbibigay din ng kaalaman sa mga nangyayaring krimen sa ating kapaligiran ngayon.

 

Pagdating naman sa larangan ng pagbabalita, nangunguna sa bansa ang “TV Patrol” sa average national TV rating nito na 30.7% kumpara sa kalabang programang “24 Oras” na nakatamo lang ng 19.8%. Mas pinapanood nga ng mas maraming Pilipino ang balita at impormasyong hatid ng mga Patrol ng Pilipino sa pangunguna nina Noli De Castro, Bernadette Sembrano, at Ted Failon.

 

Pinakatinatangkilik naman sa larangan ng current affairs ang “Rated K” ni Korina Sanchez na nakakakuha ng average national TV rating na 24.1%.

 

Pasok din sa top 20 ang Kapamilya primetime dramas na “My Dear Heart” (28.7%), “Wildflower” (21%), at “A Love to Last” (17.9%) kung saan tampok ang iba’t ibang laban ng pag-ibig. Patuloy na lumalaban ang pamilya ni Heart sa “My Dear Heart” at naniniwalang siya ay gagaling, si Ivy ay patuloy na lumalaban para makamit ang hustisya at para makawala ang kaniyang bayan sa kamay ng malupit na mga Ardiente, at si Andeng at Anton naman na patuloy na lumalaban para lang maipakita sa kani-kanilang pamilya na busilak ang pagmamahal nila sa isa’t isa.

 

Tinututukan din ang nakakaantig na mga kwento ng letter senders na matapang na hinarap ang hamon ng buhay sa “MMK” (31.1%) pati na rin ang pagsasadula ng mga totoong kaso na nagtuturo ng kaalaman sa batas sa “Ipaglaban Mo” (19.8%).

 

Patok naman sa mga bata ang makabuluhang fantasy stories hatid ng “Wansapanataym” na pumalo sa national TV rating na 36.8%.

 

Wagi rin sa ratings ang pampamilyang saya at bonding hatid ng comedy at talent-variety shows na “Your Face Sounds Familiar Kids” (35.6%), “Home Sweetie Home” (26.3%), “It’s Showtime (Saturday)” (23.8%), at “Goin Bulilit” (22.5%).

 

Namayagpag ang ABS-CBN sa lahat ng time blocks noong Marso, partikular na sa primetime (6PM-12MN), kung saan nakakuha ito ng 50%, kumpara sa GMA na may 33%. Ang primetime block ang pinakaimportanteng parte ng araw kung kailan karamihan sa mga Pilipino ay nanonood ng telebisyon at inilalagay ng advertisers ang malaking parte ng kanilang investment upang makaabot sa mas maraming consumers.

 

Samantala, ang ABS-CBN din ang naghari sa iba pang lugar sa bansa. Sa Total Balance Luzon, nagtala ang Kapamilya network ng average national audience share na 47% kumpara sa GMA na may 35%; sa Total Luzon sa parehistro nito ng 42% kumpara sa GMA na may 36%; sa Total Visayas na may 53% kumpara sa 29% ng GMA; at Total Mindanao na may 55% laban sa 30% ng GMA.

 

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TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 46
2 GMA 34
3 TV5 5
Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 50
2 GMA 33
3 TV5 5
Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 39
2 GMA 33
3 TV5 7
Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 47
2 GMA 34
3 TV5 3
Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 45
2 GMA 36
3 TV5 6
Source: Kantar Media

 

TABLE 6.  TOTAL DAY BALANCE LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 47
2 GMA 35
3 TV5 5
Source: Kantar Media

 

TABLE 7.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 42
2 GMA 36
3 TV5 5
Source: Kantar Media

 

 

TABLE 8.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 53
2 GMA 29
3 TV5 6
Source: Kantar Media

 

TABLE 9.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2017 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 55
2 GMA 30
3 TV5 5
Source: Kantar Media

 

TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN MARCHS 2017 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

 

Rank Channel Title Rtg in %
1 ABS-CBN FPJ’S ANG PROBINSYANO 39.9
2 ABS-CBN WANSAPANATAYM 36.8
3 ABS-CBN YOUR FACE SOUNDS FAMILIAR KIDS 35.6
4 ABS-CBN MMK 25 31.1
5 ABS-CBN TV PATROL 30.7
6 ABS-CBN MY DEAR HEART 28.7
7 ABS-CBN HOME SWEETIE HOME 26.3
8 GMA ENCANTADIA 25.2
9 ABS-CBN RATED K HANDA NA BA KAYO? 24.1
10 ABS-CBN IT’S SHOWTIME (SATURDAY) 23.8

 

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