ABS-CBN Publishing’s new multimedia reading app, “NoInk” will be available as a pre-loaded app in MyPhone smartphones and devices starting October this year. The Philippines’ leading publisher of lifestyle magazines and books announced their partnership with the makers of MyPhone yesterday (September 12) in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. president David Lim, MySolid Technologies & Devices Corp. vice president Kevin Tan, MySolid Technologies & Devices Corp. marketing communications officer Patrick Cabusay, ABS-CBN chief digital officer Donald Lim, and Sky Cable COO and ABS-CBN head of Narrowcast March Ventosa at the Solstice Bistro in 8 Rockwell, Makati City. NoInk is an app that contains the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content. It is also a newsstand where users can purchase digital copies of magazines and books from top publishers in the country. As a pre-installed app of MyPhone, the pioneering Filipino mobile phone brand, NoInk will be accessible to millions of Filipinos who are looking for a more enjoyable online reading experience. NoInk adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with greater reach and presence online.