ABS-CBN RULES 2016 IN NATIONWIDE RATINGS

Throughout 2016 from January to December across both urban and rural homes nationwide, ABS-CBN topped all TV networks with an average audience share of 45%, or 11 points higher than GMA’s 34%.

This is based on data provided by multinational audience measurement provider Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

Across all time blocks, ABS-CBN also remained on top especially in primetime (6PM-12MN) where it scored 49%, a 16-point lead compared to GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also led the morning block (6AM-12NN) with 39% versus GMA’s 35%; the noontime block (12NN-3PM) with 44% versus GMA’s 35%; and afternoon block (3PM-6PM) with 44% versus GMA’s 35%.

Meanwhile, ABS-CBN topped the list of most watched programs for 2016 and produced 16 out of the top 20 regularly airing programs from January to December 2016 (excluding Holy week). Taking the lead on the top spot is “FPJ’s Ang Probinsyano” (40%) followed by the “The Voice Kids” (37.6%), “Pangako Sa ‘Yo” (34.3%), “Dolce Amore” (33.8%), “Pilipinas Got Talent” (31.9%), “Dance Kids” (31%), “Wansapanataym” (30.7%), “TV Patrol” (30.6%), “Pinoy Boyband Superstar” (30%), and “MMK 25” (29.9%).

Also in the top 20 list were “Home Sweetie Home” (24.9%), “Magpahanggang Wakas” (24.4%), “Goin Bulilit” (23.3%), “Rated K” (21.3%), “Minute to Win It: Last Man Standing” (20.3%), and “On The Wings of Love” (19.9%).

Meanwhile, ABS-CBN’s special “PiliPinas Debates 2016” was the most watched program for 2016 scoring a national TV rating of 40.6%. Other one-time specials such as “Meron Akong Kwento: Ang Himig ng Buhay Ko” (32.9%) and “Halalan 2016 Ang Huling Harapan” (25.7%) also made the list of top 20 most watched programs for 2016 (combined regular and special programs).

As ABS-CBN kept its lead over its rival network, it also maintained its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.

The most watched programs on iWant TV last December were “FPJ’s Ang Probinsyano,” “Doble Kara,” “Pinoy Big Brother Lucky Season 7,” “The Greatest Love,” “Till I Met You” and “Magpahanggang Wakas.”

Meanwhile, more Filipinos are able to watch ABS-CBN shows with its partnership with PLDT, Inc., which enables PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.

In other areas, ABS-CBN also beat GMA from January to December 2016. The Kapamilya network won the ratings game in Total Balance Luzon with an average national audience share of 47% versus GMA’s 35%; in Total Luzon with 40% vs GMA’s 37%, in Total Visayas with 54% versus GMA’s 26%; and in Total Mindanao with 56% versus GMA’s 28%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. As of end of November, ABS-CBN TVplus has already sold 2 million boxes nationwide.

ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

ABS-CBN mas pinanonod ng rural at urban homes mula Jan hanggang Dec

ABS-CBN NANGUNA NATIONWIDE SA BUONG 2016

Sa buong taon ng 2016 mula Enero hanggang Disyembre, nanguna at pinanood sa mas maraming kabahayan sa buong bansa ang mga programa ng ABS-CBN kumpara sa katapat nitong TV networks sa pagtala nito ng average audience share na 45%, 11 na puntos na mas mataas sa 34% ng GMA.

Ito ay base sa datos mula sa multinational audience measurement provider na Kantar Media, na gumagamit ng nationwide panel size na 2,610 mula urban at rural homes na kumakatawan sa 100% TV viewing population ng bansa.

Nanguna sa lahat ng time blocks ang ABS-CBN, partikular na sa primetime (6PM-12MN) kung saan nakakuha ito ng 49%, 16 puntos na mas mataas kumpara sa 33% ng GMA. Ang primetime ang pinakamahalagang timeblock dahil sa mga oras na ito may pinakamaraming nanonood kung kaya’t importante ito sa advertisers na naglalagay ng patalastas para maabot ang mas nakararaming Pilipino sa buong bansa.

Numero uno rin sa morning block (6AM-12NN) ang ABS-CBN at nakakuha ng 39% kumpara sa 35% ng GMA; sa noontime block (12NN-3PM) kung saan nagtala ito ng 44% laban sa 35% ng GMA; at sa afternoon block (3PM-6PM) kung saan nagkamit naman ito ng 44% kumpara sa 35% ng GMA.

Samantala, ABS-CBN din ang namayagpag sa listahan ng mga pinakapinanood na programa noong 2016, dahil 16 Kapamilya programs ang kasama sa top 20 regularly airing programs mula Enero hanggang Disyembre 2016 (maliban sa Holy week). Una nga sa listahan ang “FPJ’s Ang Probinsyano” (40%) na sinundan ng “The Voice Kids” (37.6%), “Pangako Sa ‘Yo” (34.3%), “Dolce Amore” (33.8%), “Pilipinas Got Talent” (31.9%), “Dance Kids” (31%), “Wansapanataym” (30.7%), “TV Patrol” (30.6%), “Pinoy Boyband Superstar” (30%), at “MMK 25” (29.9%).

Kasama rin sa listahan ang “Home Sweetie Home” (24.9%), “Magpahanggang Wakas” (24.4%), “Goin Bulilit” (23.3%), “Rated K” (21.3%), “Minute to Win It: Last Man Standing” (20.3%), at “On The Wings of Love” (19.9%).

Samantala, ang ABS-CBN special na “PiliPinas Debates 2016” ang pinakapinanood na programa noong 2016 na nakakuha ng national TV rating na 40.6%. Pasok din sa listahan ang one-time specials na “Meron Akong Kwento: Ang Himig ng Buhay Ko” (32.9%) at “Halalan 2016: Ang Huling Harapan” (25.7%).

Sabay sa pangunguna ng ABS-CBN sa katapat nitong network ay ang pangunguna rin nito sa digital platform. Ngayon nga ay mayroon nang 6 million subscribers ang iWant TV, ang pinakaunang video-on-demand service at nangungunang OTT platform sa bansa. Sa mabilis na pag-transition nito sa isang digital company, patuloy ngang nauungusan ng ABS-CBN ang ibang media networks sa pagbigay ng online content sa mga manonood.

Ang mga pinakapinanood na programa sa iWant TV noong Disyembre ay “FPJ’s Ang Probinsyano,” “Doble Kara,” “Pinoy Big Brother Lucky Season 7,” “The Greatest Love,” “Till I Met You,” at “Magpahanggang Wakas.”

Samantala, mas maraming Pilipino na ang nakakapanood ng ABS-CBN shows matapos ang parternship nito sa PLDT, Inc., na nagbibigay access sa PLDT at Smart subscribers na matunghayan ang mga palabas, specials, at exclusive content sa iWant TV.

Sa ibang bahagi naman ng bansa, tinalo rin ng ABS-CBN ang GMA mula Enero hanggang Disyembre 2016. Panalo sa national TV ratings ang Kapamilya network sa Total Balance Luzon na may average audience share na 47% laban sa 35% ng GMA; sa Total Luzon kung saan nagtala ito ng 40% kumpara sa 37% ng GMA; sa Total Visayas kung saan nakakuha ito ng 54% kumpara sa 26% ng GMA; at sa Total Mindanao na may 56% laban sa 28% ng GMA.

Bukod sa radyo at telebisyon, nangunguna rin ang ABS-CBN sa local music, film, cable TV, at publishing industries. Ito rin ang unang nagpakilala ng digital television sa bansa. Sa pagtatapos ng Nobyembre, ang ABS-CBN TVplus ay nakabenta na ng 2 million boxes nationwide.

Pumasok na rin sa iba’t-ibang klase ng negosyo ang ABS-CBN gaya ng telecommunication services, money remittance, cargo forwarding, TV shopping services, at theme park development, isang patunay na hindi na lamang ito isang broadcasting company sa paglipas ng panahon.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 45
2 GMA 34
3 TV5 7
Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 49
2 GMA 33
3 TV5 7
Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 39
2 GMA 35
3 TV5 7
Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 35
3 TV5 6
Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 35
3 TV5 7
Source: Kantar Media

 

TABLE 6.  TOTAL DAY BALANCE LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 47
2 GMA 35
3 TV5 6
Source: Kantar Media

 

TABLE 7.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 40
2 GMA 37
3 TV5 6
Source: Kantar Media

 

 

TABLE 8.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 54
2 GMA 26
3 TV5 8
Source: Kantar Media

 

TABLE 9.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 56
2 GMA 28
3 TV5 6
Source: Kantar Media

 

TABLE 10. TOP 20 MOST WATCHED REGULARLY AIRING PROGRAMS IN JAN TO DEC 2016 AMONG NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

 

Rank Channel Title Rating in %
1 ABS-CBN FPJ’S ANG PROBINSYANO 40.0
2 ABS-CBN THE VOICE KIDS 37.6
3 ABS-CBN PANGAKO SA’YO 34.3
4 ABS-CBN DOLCE AMORE 33.8
5 ABS-CBN PILIPINAS GOT TALENT 31.9
6 ABS-CBN DANCE KIDS 31.0
7 ABS-CBN WANSAPANATAYM 30.7
8 ABS-CBN TV PATROL 30.6
9 ABS-CBN PINOY BOYBAND SUPERSTAR 30.0
10 ABS-CBN MMK 25 29.9
11 ABS-CBN HOME SWEETIE HOME 24.9
12 ABS-CBN MAGPAHANGGANG WAKAS 24.4
13 ABS-CBN GOIN’ BULILIT 23.3
14 GMA ENCANTADIA 23.2
15 ABS-CBN RATED K HANDA NA BA KAYO? 21.3
16 GMA ALYAS ROBIN HOOD 21.0
17 GMA PEPITO MANALOTO ANG TUNAY NA KUWENTO 20.9
18 ABS-CBN MINUTE TO WIN IT LAST MAN STANDING 20.3
GMA 24 ORAS 20.3
19 GMA TSUPERHERO 20.1
20 ABS-CBN ON THE WINGS OF LOVE 19.9
GMA MAGPAKAILANMAN 19.9

 

 

TABLE 11. TOP 20 MOST WATCHED PROGRAMS IN JAN TO DEC 2016 AMONG NATIONAL URBAN AND RURAL HOMES (INCLUDING SPECIALS)

 

 

Rank Channel Title Rtg%
1 ABS-CBN PILIPINAS DEBATES 2016 40.6
2 ABS-CBN FPJ’S ANG PROBINSYANO 40.0
3 ABS-CBN THE VOICE KIDS 37.6
4 GMA RESURGENCE PACQUIAO VARGAS 36.2
5 ABS-CBN PANGAKO SA’YO 34.3
6 ABS-CBN DOLCE AMORE 33.8
7 ABS-CBN MERON AKONG KWENTO ANG HIMIG NG BUHAY KO 32.9
8 GMA PACQUIAO BRADLEY III 32.4
9 ABS-CBN PILIPINAS GOT TALENT 31.9
10 ABS-CBN DANCE KIDS 31.0
11 ABS-CBN WANSAPANATAYM 30.7
12 ABS-CBN TV PATROL 30.6
13 ABS-CBN PINOY BOYBAND SUPERSTAR 30.0
14 ABS-CBN MMK 25 29.9
15 ABS-CBN HALALAN 2016 ANG HULING HARAPAN 25.7
16 ABS-CBN HOME SWEETIE HOME 24.9
17 ABS-CBN MAGPAHANGGANG WAKAS 24.4
18 GMA PILIPINAS DEBATES 2016 23.8
19 ABS-CBN GOIN’ BULILIT 23.3
20 GMA ENCANTADIA 23.2
 
     

 

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