Cable and broadband unit SKY wins most coveted distinction
ABS-CBN Corporation, the country’s leading media and entertainment company, emerged as the most awarded TV network in the 52nd Anvil Awards, raking in a total of six triumphs in various categories for its campaigns across business units, including SKY Cable Corporation, which took home the Gawad Jose Carpio: Excellence in Reputation and Brand Building Management.
SKY won one of the highest and most coveted Anvils for its 25th anniversary campaign, “The Silver Sky: Paving the Road to Stronger Bonds and More Meaningful Connections with the Filipino Family,” which celebrated the connections that SKY’s content was able to build with Filipino families.
The Anvil Awards is organized annually by the Public Relations Society of the Philippines (PRSP) and is deemed as the “Oscars” of the local PR industry with the ANVIL as an emblem of excellence in the field of public relations. A multi-sectoral jury carefully screened and selected the winners in each category.
ABS-CBN Global won a Gold Anvil for its Vote4ASelfieWorthyPH campaign, which encouraged Overseas Filipino Workers (OFWs) to vote in the 2016 Elections by anchoring on the selfie phenomenon to make OFWs realize that their vote can make a difference to make the Philippines more “selfie-worthy.”
Its digital terrestrial television service, ABS-CBN TVplus, was also honored with a Gold Anvil for its effort to introduce new innovations that feature quality content to Filipinos at home.
The company’s internal communications campaign, “Kapamilya Hottie 2016: The Search for the Next Kapamilya Fitness Ambassadors,” was recognized as well with a Silver Anvil for promoting fitness among employees by putting the spotlight on employee fitness ambassadors through its intranet site, e-Frequency.
Meanwhile, OTWOLISTA.com, an interactive site launched by ABS-CBN’s Digital Media Division, for fans of its 2015 hit series “On the Wings of Love” topbilled by James Reid and Nadine Lustre, clinched a Gold Anvil for giving Kapamilyas an ultimate content experience that extended beyond television.
On the website, OTWOLISTAs, as fans of the famous tandem are called, were granted exclusive access to the fictional social media account of the show’s main characters, behind the scenes photos and videos, and an opportunity to engage in OTWOLISTA challenges, among many others.
ABS-CBN Digital Media Division also nabbed a Silver Anvil this year for “Turning Tweets into Cheers: ABS-CBN x MCDO BONFRIES,” a Twitter promo launched during the UAAP Cheerdance Competition wherein schools with the loudest cheers on Twitter won free fries. The campaign boosted digital engagement with students who could not be physically present at the competition to support their schools.
Last year, ABS-CBN was the most Anvil-awarded TV network. Its top honors include a Platinum Anvil Award, a Gold Anvil Award, and a Silver Anvil Award for its “Pope, Thank You sa Malasakit (PopeTYSM)” social media campaign, the PopeTYSM Book of Thanks, and the PopeTYSM cross-platform coverage, respectively.
SKY Cable, nasungkit ang isa sa pinakamataas na parangal
ABS-CBN AT SKY, HUMAKOT NG ANVIL AWARDS
Muling tinanghal ang ABS-CBN bilang most awarded TV network sa 52nd Anvil Awards dahil sa anim nitong parangal sa iba’t ibang kategorya para sa iba’t ibang business units nito, kabilang na ang SKY Cable Corporation, na binigyang parangal bilang Gawad Jose Carpio: Excellence in Reputation and Brand Building Management awardee.
Nakamit ng SKY ang isa sa pinakamataas na parangal ng Anvil para sa ika-25th anniversary campaign nitong, “The Silver Sky: Paving the Road to Stronger Bonds and More Meaningful Connections with the Filipino Family,” na ipinagdiwang ang magandang connections na nabuo nito sa pamilyang Pilipino.
Kinikilalang “Oscars” ng local PR industry ang taunang Anvil Awards ng Public Relations Society of the Philippines (PRSP) kung saan sinisimbolo ng ANVIL ang excellence sa public relations. Isang multi-sectoral jury ang sumuri at pumili ng winners sa bawat kategorya.
Nakasungkit ang ABS-CBN Global ng Gold Anvil para sa kanilang Vote4ASelfieWorthyPH campaign na hinikayat ang mga Overseas Filipino Workers (OFWs) na bumoto sa 2016 Elections sa pamamagitan ng paggamit ng selfie para maunawaan ng OFWs na importante ang kanilang boto para maging “selfie-worthy” ang Pilipinas.
Pinarangalan naman ang ABS-CBN TVplus, ang digital terrestrial television service ng Kapamilya Network, ng isang Gold Anvil dahil sa pagsisikap nitong magpakilala ng bagong innovation na handog ang quality content para sa mga Pilipino sa kanilang bahay.
Pati ang internal communications campaign ng ABS-CBN na “Kapamilya Hottie 2016: The Search for the Next Kapamilya Fitness Ambassadors” ay binigyan ng Silver Anvil sa pagtaguyod nito ng health and fitness sa mga Kapamilya employees sa pagtampok ng employee fitness ambassadors sa intranet site nitong e-Frequency.
Samantala, Gold Anvil naman ang napanalunan ng ABS-CBN Digital Media Division sa OTWOLISTA.com, ang website na para sa OTWOLISTAs, ang fans ng show nina James Reid at Nadine Lustre na “On the Wings of Love” dahil sa content experience na inihatid nito maliban sa panonood ng show sa telebisyon.
Sa website, may exclusive access ang OTWOLISTAs sa kunwaring social media account ng main characters, behind the scenes photos at videos, pati ang pagkakataong sumali sa OTWOLISTA challenges.
Panalo rin ang ABS-CBN Digital Media Division ng Silver Anvil para sa kanilang Twitter promo na “Turning Tweets into Cheers: ABS-CBN x MCDO BONFRIES” na inilunsad noong UAAP Cheerdance Competition kung saan ang schools na pinaka maingay sa Twitter ay nanalo ng libreng fries. Mataas ang naging digital engagement ng campaign sa mga mag-aaral na hindi nakapanood ng kompetisyon nang live para ipakita ang kanilang suporta sa kanilang schools.
Noong nakaraang taon, naging most Anvil-awarded TV network din ang ABS-CBN. Kabilang sa mga parangal nito ang Platinum Anvil, Gold Anvil, at Silver Anvil para sa “Pope, Thank You sa Malasakit (PopeTYSM)” social media campaign, PopeTYSM Book of Thanks, at PopeTYSM cross-platform coverage.