ABS-CBN Sports head Dino Laurena

ABS-CBN Sports head Dino Laurena


ABS-CBN Integrated Sports head Dino Laurena raised the banner for the Philippine mixed martial arts (MMA) industry after being chosen as a panelist at the Asia MMA Summit, the largest gathering of martial arts industry leaders in Asia held in Singapore.

Laurena shared his expertise in marketing and sports in a session on live sports in Asia, where he spoke about the role of live sports in the future of broadcast television in the region, alongside his counterparts from Fox Networks Group and PKE Partners.

“Sports is essentially the first ever reality-TV.  The emotion one gets to experience from watching sports is of-the-moment so you cannot overemphasize the importance of seeing it as it happens because that moment is real”,  Laurena said.

In the Philippines, broadcast media has been intensifying its coverage of mixed martial arts since the combat sport became mainstream in the mid-2000s, with the country’s leading media and entertainment company leading the way.

This year, under Laurena’s leadership, the network forged partnerships with two of Asia’s biggest MMA promotions, the Universal Reality Combat Championship (URCC) and One Championship, for the airing of their events on ABS-CBN sports channels Sports + Action (S+A) on free TV and Sports + Action HD on cable TV.

S+A also broadcasts “Fight Farm,” the first ever locally-produced MMA docu-reality TV series that features the journey of amateur MMA fighters from diverse backgrounds to inspire Filipino sports fans and TV viewers.

Laurena’s participation in this year’s Asia MMA Summit, which united game changers in the world of martial arts – from athletes to media companies in Asia, reaffirms the company’s long-standing commitment to promote MMA.

In the recent relaunch of S+A, Laurena reiterated ABS-CBN’s mission to champion Filipino athletes and promote sports development in the country.

“Apart from our TV programs and coverage of sports events on TV and online, we will also have on-ground projects that will have direct impact on the people. We will be the biggest supporter and cheerleader of the Filipino,” he said.





Ibinandera ni ABS-CBN Integrated Sports head Dino Laurena ang industriya ng mixed martial arts (MMA) sa bansa bilang panelist sa Asia MMA Summit, ang pinakamalaking pagtitipon ng martial arts industry leaders sa Asya na ginanap sa Singapore.

Ibinahagi ni Laurena ang kanyang kaalaman sa marketing at sports sa isang session tungkol sa live sports in Asia, kung saan ipinaliwanag niya ang papel ng live sports sa kinabukasan ng broadcast television sa Asya, kasama ang executives mula Fox Networks Group at PKE Partners.

“Ang sports ang unang reality-TV. Ang emosyon ng viewer pag pinapanood ang sports ay of-the-moment kaya napakahalaga na matunghayan ang bawat aksyon sa isang sports ng live dahil tunay itong nangyayari,” ani Laurena.

Sa ilalim ng pamumuno ni Laurena, nabuo ang partnership ng ABS-CBN kabilang ang Universal Reality Combat Championship (URCC) at One Championship, dalawa sa pinakabigating MMA promotions sa Asya para sa pag-ere ng MMA events sa ABS-CBN sports channels na Sports + Action (S+A) sa free TV at sa Sports + Action HD sa cable TV.

Sa bansa, mas pinapatindi ng broadcast media ang coverage sa mixed martial arts mula nang maging isang mainstream sport ito noong mid-2000s na pinangunahan ng ABS-CBN.

Pinapalabas din ng S+A ang “Fight Farm,” ang unang locally-produced MMA docu-reality TV series na tampok ang makulay na paglalakbay ng ilang amateur MMA fighters at kung paano nila nalalampasan ang mga hamon para magbigay ng inspirasyon sa Filipino sports fans at TV viewers.

Nagpapatibay din sa pangako ng ABS-CBN na itaguyod ang MMA sa bansa ang paglahok ni Laurena ngayong taon sa Asia MMA Summit, kung saan nagkaisa ang game changers sa mundo ng martial arts –mula athletes pati leaders ng media companies.

Kamakailan lang, muling igniit ni Laurena ang layunin ng ABS-CBN na ipanalo ang atletang Pinoy at itaguyod pa ang sports development sa Pilipinas.

“Maliban sa TV programs at sports events coverage sa TV at online, mayroon ding on-ground projects ang ABS-CBN na may direct impact sa tao. Patuloy na magiging biggest supporter at cheerleader ang ABS-CBN ng bawat Pilipino,” dagdag ni Laurena.




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