Three million ABS-CBN TVplus homes benefit from its emergency warning broadcast system

Three million homes recently experienced ABS-CBN TVplus’ built-in emergency warning broadcast system (EWBS) during the MMDA shake drill.

For the third straight year, ABS-CBN TVplus partnered with the Manila Metropolitan Development Authority (MMDA) and the Metro Manila Disaster Risk Reduction and Management (MMDRRC) to help address the safety of many Filipinos who have grown wary as a series of tremors rocked the country recently.

During the drill, the EWBS issued an alert on television sets connected to switched-on ABS-CBN TVplus units as it reminded users to “duck, cover, and hold.”

“Disaster preparedness is essential for every Filipino family this is why we take part every year in MMDA’s shake drill. With the EWBS feature of ABS-CBN TVplus, TVplus users who were watching TV last July 14 received an automatic message that popped on their screen with proper instructions on what to do during an earthquake,” Chinky Alcedo, head of ABS-CBN Digital Terrestrial Television (DTT) said.

Launched in the same year ABS-CBN TVplus was introduced, the EWBS feature of ABS-CBN TVplus forms part of its public service and is the first and only technology of its kind in the Philippines that warns and reminds the public to duck, head for cover and hold. The EWBS is also a technology available through the ISDBT, which is the standard chosen by the National Telecommunications Commission (NTC).

ABS-CBN TVplus also adds to the growing list of digital properties of ABS-CBN, the country’s leading media and entertainment organization that is now rapidly transitioning into an agile digital company, with the biggest online presence among all media companies.

“Majority of Filipinos still rely on television for news and information this is why TV is still the powerful medium for information dissemination. Since the EWBS is a built-in feature of the ABS-CBN TVplus, our Kapamilyas who are watching TV will be alerted and given safety precautions when natural calamities like earthquakes strike that will definitely help save lives,” Chinky elaborated.

The emergency warning can be triggered by the designated government agency in times of calamity and the warning message will flash on the TV screens of ABS-CBN TVplus box users who are watching ABS-CBN, S+A, CineMo, YeY, Knowledge Channel, and DZMM TeleRadyo.

ABS-CBN is the first media and entertainment company in the Philippines to make the historic switch from analog to digital terrestrial television in 2015 to transform the TV viewing experience of Filipinos. Using digital signal transmission, ABS-CBN TVplus makes TV viewing dramatically crystal clear. Besides exclusive channels, it can also capture and broadcast channels that transmit in digital and is offered for a one-time payment fee.



Nadama ng tatlong milyong tahanan na may ABS-CBN TVplus ang mabuting epekto ng emergency warning broadcast system (EWBS) ng ‘mahiwagang black box’ noong nakalipas na MMDA shake drill.

Sa ikatlong pagkakataon, nakiisa ang ABS-CBN TVplus sa Manila Metropolitan Development Authority (MMDA) at Metro Manila Disaster Risk Reduction and Management (MMDRRC) para gawing mas handa ang mga Pilipino sakaling may malakas na lindol na yayanig lalo na sa sunod sunod na paglindol sa bansa.

Noong shake drill, nag-alerto ang EWBS sa lahat ng naka-switch on na ABS-CBN TVplus units na kailangang mag ‘duck, cover, and hold’ ang mga users nito bilang pakikiisa sa earthquake drill.

“Mahalaga ang disaster preparedness sa bawat pamilyang Pilipino kaya tuwing taon kaming lumalahok sa MMDA shake drill. Dahil sa EWBSfeature ng ABS-CBN TVplus, nakatanggap ang TVplus users na nanood ng TV noong Hulyo 14 ng isang mensahe na nag-pop up sa kanilang screen na may proper instructions kung ano ang dapat gawin para maging ligtas kapag may lindol,” ani Chinky Alcedo, head of ABS-CBN Digital Terrestrial Television (DTT).

Ang EWBS feature ng ABS-CBN TVplus na inilunsad noong parehong taong ipinakilala sa publiko ang ABS-CBN TVplus, ay nagpapakita ng serbisyong publiko ng Kapamilya network. Ang EWBS din ang una at natatanging teknolohiya sa Pilipinas na may kakayahang magbabala at magpaalala sa publiko na mag-duck, cover, at hold sa pangyayaring may lindol. Available ang EWBS technology ay available sa pamamagitan ng ISDBT na siyang standard na pinili ng National Telecommunications Commission (NTC).

Dagdag din ang ABS-CBN TVplus sa lumalaking listahan ng digital properties ng ABS-CBN, ang nangungunang media and entertainment organization sa bansa na ngayon ay nagtratransition na maging agile digital company na may pinakamalaking online presence sa lahat ng media companies.

“Karamihan ng mga Pilipino ay umaasa pa rin sa telebisyon para sa news at impormasyon kaya mabisa pa rin ang TV sa information dissemination. Dahil built-in feature ang EWBS ng ABS-CBN TVplus, nabibigyang babala ang ating mga Kapamilya na nanonood ng TV para malaman nila ang tamang gagawin para manatiling ligtas,” paliwanag ni Chinky.

Ang itinalagang government agency ang magbibigay ng emergency warning message na ipapalabas sa TV screens ng lahat ng ABS-CBN TVplus box users na nanonood ng ABS-CBN, S+A, CineMo, YeY, Knowledge Channel, at DZMM TeleRadyo.

ABS-CBN ang unang media at entertainment company na nagpakilala ng digital terrestrial television noong 2015 para mas maging maganda ang TV viewing experience ng mga Pilipino. Gamit ang digital signal transmission, nagiging malinaw ang mga palabas sa TV. Bukod sa exclusive channels, nakakasagap din ang TVplus box ng ibang channels na gumagamit na ng digital signal. Wala ring monthly fee ang ABS-CBN TVplus.

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