ABS-CBN’s anti-piracy efforts praised for “massive impact”

Torrent Freak, a major publication dedicated to bringing the latest news about copyright, privacy, and everything related to filesharing, recently came out with an article that praised ABS-CBN, the world’s largest Filipino media and entertainment network, for the “massive impact” of its anti-piracy efforts.

In the story entitled, “Media Giant Keeps Seized Revenue from Pirate Sites”, written by no less than Torrent Freak Founder and Editor-in-Chief Ernesto Van Der Sar, it was mentioned that ABS-CBN has “filed a series of lawsuits against pirate sites in the US… (and) has already won several cases with damages ranging from a few hundred thousand to millions of dollars. However, the associated injunctions in these cases are perhaps even more significant.”

“We previously covered how ABS-CBN managed to get court orders to seize domain names, without the defendants getting actively involved,” wrote Van Der Sar. “This is also the case in a recent lawsuit where a Florida federal court signed a broad injunction targeting more than two dozen sites that offered the company’s content. The websites, including abscbn-teleserye.comdramascools.com,tvnijuan.orgpinoydailyshows.com and weeklywarning.org, may not be known to a broad audience but their domain names have all been suspended, linking to a takedown message instead.

“What’s most interesting, however, is that the advertising revenues of these sites were previously frozen. This was done to ensure that ABS-CBN would at least get some money if the defendants failed to respond, a strategy that seems to have paid off.

“After the targeted site owners failed to respond, ABS-CBN requested a default judgment with damages for trademark and copyright infringement.

“U.S. District Court Judge Cecilia Altonaga has now signed the order, awarding the media company over a million dollars in statutory trademark infringement damages. In addition, several of the sites must also pay copyright infringement damages.

“The default judgment also orders associated registrars and registries to hand over the domain names to ABS-CBN. Thus far several domains have been seized already, but some foreign companies have not complied, most likely because they fall outside the US jurisdiction.

“The most interesting part of the order, however, is that Judge Altonaga grants ABS-CBN the previously seized advertising revenues.

“The sites in question used advertising services from a variety of well-known networks, including Google Adsense, MGID, Popads, AdsKeeper, and Bidvertiser. None of these companies responded in court after the initial seizure order, suggesting that they did not object.”

Van Der Sar concludes: “This is the first time, to our knowledge, that a copyright holder has been granted advertising revenue from pirate sites in this manner.”

This could be a common legal tactic going forward because, generally speaking, it is very hard to get money from defaulting defendants who are relatively anonymous, or living in a foreign jurisdiction,” Van Der Sar added. “By going after the advertisers, copyright holders have a good chance of securing some money, at least.”

ABS-CBN intensified and advanced its anti-piracy efforts in the last three years under former ABS-CBN Global COO Raffy Lopez (now retired and continuing as Executive Adviser to the President and CEO of ABS-CBN) with the hiring of ABS-CBN’s AVP & Head of Global Anti-Piracy Elisha Lawrence.

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MEDIA CONTACT:

NERISSA M. FERNANDEZ
Head, Global Corporate Affairs & PR
ABS-CBN International
2001 Junipero Serra Blvd., Ste 200
Daly City, CA 94014
nfernandez@abs-cbni.com
MOBILE: 650.455.8616

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