ABS-CBN’S EXTENSIVE “PANGAKO NG PAGBABAGO: SONA 2016” COVERAGE GARNERS MORE VIEWERS

More people watched ABS-CBN's Pangako ng Pagbabago SONA 2016.

Whether it’s on TV or online, Filipinos continue to trust the comprehensive and nationwide news coverage of ABS-CBN in the first State of the Nation Address (SONA) of President Rodrigo Roa Duterte last July 25.

Data from Kantar Media show that the “Pangako ng Pagbabago: SONA 2016” special coverage of the country’s largest news organization led all coverages by various networks with 21.5% national TV rating. GMA 7’s “DU30 Unang SONA”, meanwhile was a distant second with 14.8%.

“TV Patrol,” the flagship newscast of ABS-CBN which consistently lands in the Top 5 among daily programs, garnered a very high 32.2% rating to the paltry 18.3% of “24 Oras.”

As proof of its growing digital strength, the company’s live coverage in Facebook of the SONA earned 1.7 million views, more than the 1.1 million of PTV4, 632, 000 of Rappler, and the 510, 000 of GMA.

Meanwhile, the ABS-CBN News website news.abs-cbn.com managed to earn 7.6 million pageviews last July 25. The videos about the SONA raked in 1.4 million views on YouTube wherein more than 200,000 watched the whole speech during the SONA.

The largest news organization in the land was able to provide nationwide coverage helmed by its top anchors and broadcast journalists in the airing of synergized programs on Free TV, cable TV via ANC, the ABS-CBN News Channel ABS-CBN, DZMM TeleRadyo, on radio via DZMM Radyo Patrol 630 and online through news.abs-cbn.com, which offered livestreaming and had social media postings engaging and informing citizens.

Several netizens partook in the discussion, posting their thoughts and feedback to the president’s speech using the hashtag #Du30SONA2016.

ABS-CBN News is the country’s largest news organization and is the news arm of ABS-CBN Corporation, the Philippines’ leading media and entertainment company.

-30-

SONA coverage ng ABS-CBN News, nakakuha ng 1.7M views sa FB
“PANGAKO NG PAGBABAGO: SONA 2016” COVERAGE NG ABS-CBN, MAS TINUTUKAN NG SAMBAYANAN

Sa TV man o online, mas pinagkatiwalaan ng mas maraming Pilipino ang komprehensibo at malawakang pagbabalita ng ABS-CBN sa unang State of the Nation Address (SONA) ni Pangulong Rodrigo Roa Duterte noong July 25.

Ayon sa datos mula sa Kantar Media, nakakuha ng 21.5% national TV rating ang “Pangako ng Pagbabago: SONA 2016” special coverage ng pinakamalaking news organization sa bansa habang pumapangalawa lang ang GMA 7’s “DU30 Unang SONA”, na nakakuha lang ng 14.8%.

Ang flagship newscast ng ABS-CBN na “TV Patrol,” na palaging nasa Top 5 highest rating daily programs, ay nanguna rin kagabi sa rating na 32.2% sa 18.3% ng “24 Oras.”
Gumagamit ang Kantar Media ng 2,610 na kabahayan sa parehong urban at rural areas sa bansa sa pangangalap nito ng datos.

Bilang patunay sa patuloy na paglawak ng impluwensiya ng kumpanya lalo na sa digital, pinakamaraming views din ang live na pagpapalabas ng SONA sa Facebook ng ABS-CBN News na nakapagtala ng 1.7 million views, higit sa 1.1 million ng PTV4, 632, 000 ng Rappler, at 510, 000 ng GMA.

Samantala, 7.6 million pageviews naman ang website ng ABS-CBN News na news.abs-cbn.com noong Hulyo 25. Ang mga video naman patungkol sa SONA ay umani ng 1.4 million views sa YouTube, kung saan higit 200,000 rin ang nanood ng kabuuan ng SONA.

Ang pinakamalaking news organization sa bansa ay nakapaghandog ng coverage sa tulong ng mga batikang anchors at broadcast journalist kaakibat ang sabay-sabay na pag-ere ng SONA ni Pangulong Duterte sa free TV, cable TV sa tulong ng ANC, ang ABS-CBN News Channel, DZMM TeleRadyo, pati sa radio sa tulong ng DZMM Radyo Patrol 630 at online sa pamamagitan ng news.abs-cbn.com, kung san may livestreaming din.

Marami ring netizen ang nakisama at nagbigay ng kani-kanilang boses sa mga diskusyon lalo na sa Twitter, kung saan ginamit nila ang hashtag na #Du30SONA2016.

Pinakamalaking news organization sa bansa ang ABS-CBN News, ang news arm ng ABS-CBN, na nangungunang media at entertainment company.

-30-

Comments are closed.