ABS-CBN’S “ISANG PAMILYA TAYO NGAYONG PASKO” CHRISTMAS STATION ID
 HITS 2 MILLION VIEWS ONLINE


Just one month after its nationwide premiere, the “Isang Pamilya Tayo Ngayong Pasko” Christmas station ID of ABS-CBN has already passed the two million views mark on YouTube, as Filipinos continue to count the days to their favorite time of the year.

 

Featuring the Kapamilya Network’s top executives, artists, journalists, and loveteams, the music video focuses on the inspiring stories of Filipinos who have risen above challenging situations and have shown how love for their family and faith in God have kept them hopeful and strong.

 

They include a third grade student who walks for seven kilometers to school, a swimming instructor that overcame his disability to win gold at the 7th ASEAN Para Games, a security guard who studied to become a lawyer, survivors of Typhoon Yolanda, young scholars, former delinquents-turned-volunteers, and 2016 Olympic Silver Medalist Hidilyn Diaz.

 

They were seen interacting and sharing their stories to the likes of ABS-CBN chief content officer, executive adviser to the chairman, and ABS-CBN University president Charo Santos-Concio, Vice Ganda, John Lloyd Cruz, Piolo Pascual, Ted Failon, Bernadette Sembrano, Noli De Castro, Kapamilya loveteams Kathryn Bernardo and Daniel Padilla and James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano, along with artists from different Kapamilya shows.

 

The station ID was launched nationwide last November 7 in simultaneous events in the ABS-CBN compound, at the Immaculate Conception Cathedral of Cubao, as well as in Baguio, Tacloban, and Cagayan De Oro while the hashtag #IsangPamilyaTayo also trended worldwide as people anticipated, watched, and reacted to the inspiring and heartwarming moments in the video.

 

The recording video for the station ID, featuring “The Voice Kids Philippines” coaches Lea Salonga, Sarah Geronimo, Bamboo, and Sharon Cuneta and finalists from “The Voice Kids” in the past seasons Joshua Oliveros, Lyca Gairanod, Elha Nympha, and Antonnethe Tismo also has over 3 million views on Youtube.

 

ABS-CBN Creative Communications Management head Robert Labayen and Lloyd Oliver Corpuz wrote the lyrics of the song with music by Thyro Alfaro & Yumi Lacsamana. As with the previous ABS-CBN station IDs, Labayen led the creation of the video with Johnny Delos Santos and Patrick de Leon, directors Paolo Ramos and Peewee Azarcon Gonzales and the ABS-CBN Creative Communications Management division.

 

ABS-CBN station IDs have become a much-anticipated tradition for Kapamilyas. Recently, the 2015 Christmas station ID “Thank You For The Love” was also nominated as one of the “Most Popular Video of the Philippines,” joining other viral videos vying for the honors in the 2016 WebTVAsia Awards. WebTVAsia is a digital and entertainment company, that culled 150 nominees in 33 categories from the Philippines, China, Korea, Japan, Hong Kong, Taiwan, Vietnam, Thailand, Malaysia, Singapore, Indonesia, and India.

 

ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.

 

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“ISANG PAMILYA TAYO NGAYONG PASKO” CHRISTMAS STATION ID
PUMALO NA NG 2 MILLION VIEWS ONLINE

Isang buwan makalipas ang premiere nito, lagpas dalawang milyong views na sa YouTube ang Christmas station ID ng ABS-CBN na “Isang Pamilya Tayo Ngayong Pasko,” habang patuloy na nagbibilang ng araw ang mga Pilipino sa paborito nilang panahon sa taon.

 

Tampok ang top executives, artists, journalists, at loveteams ng Kapamilya Network, binibida sa music video ang mga nakaka-inspire na kwento ng mga Pilipino na sa kabila ng mga pagsubok sa buhay ay nananatiling matatag at nagkakaisa dahil sa kanilang pagmamahal sa pamilya at tiwala sa Diyos.
Kasama rito ang isang Grade 3 na estudyanteng naglalakad ng pitong kilometro papasok ng paaralan, isang swimming instructor na lumalaban sa kabila ng kapansanan, isang security guard na naging abogado, ang mga Typhoon Yolanda survivors, mga kabataang iskolar, mga dating delinkwente na ngayo’y mga volunteer na, at ang 2016 Olympic Silver Medalist Hidilyn Diaz.

Binahagi nila ang kanilang mga kwento sa ilang ABS-CBN personalities tulad nina ABS-CBN chief content officer, executive adviser to the chairman, and ABS-CBN University president Charo Santos-Concio, Vice Ganda, John Lloyd Cruz, Piolo Pascual, Angel Locsin, Ted Failon, Bernadette Sembrano, Noli De Castro, mga Kapamilya loveteams tulad ng Kathniel, Jadine, at LizQuen, pati ba ang ibang artista mula sa iba’t ibang Kapamilya shows.

 

Noong Nobyembre 7 unang nasilayan ang Station ID, na inilunsad sa iba’t ibang parte ng Pilipinas kabilang ang Manila, Baguio, Tacloban, at Cagayan De Oro. Bago ito, unang ipinalabas ang recording video tampok ang “The Voice Kids Philippines” coaches Lea Salonga, Sarah Geronimo, Bamboo, at Sharon Cuneta kasama ang mga “The Voice Kids” finalists, na ngayon ay may higit 3 million views na rin sa Youtube.

Isinulat ang kanta ng ABS-CBN Creative Communications Management (CCM) head na si Robert Labayen at Lloyd Oliver Corpuz, at nilapatan ng musika nina Thyro Alfaro at Yumi Lacsamana. Tulad ng mga nakaraang ABS-CBN SIDs, pinamunuan muli ni Labayen ang video kasama sina Johnny Delos Santos, Patrick de Leon, ang director na si Paolo Ramos, at second unit director Peewee Azarcon Gonzales, at ang mga kasama nila sa CCM.
Isang tradisyon na para sa mga Kapamilya ang paggawa ng Station ID na sinusubaybayan naman ng mga pamilyang Pilipino. Ang 2015 Christmas station ID “Thank You For The Love,” ay nanomina pa bilang “Most Popular Video of the Philippines,” kasama ang iba pang viral videos sa 2016 WebTVAsia Awards. Isang digital at entertainment company ang WebTVAsia, na namili sa 150 nominees sa 33 na kategorya mula sa Pilipinas, China, Korea, Japan, Hong Kong, Taiwan, Vietnam, Thailand, Malaysia, Singapore, Indonesia, and India.

 

Ang ABS-CBN ay tahanan ng top-rating TV programs, box-office films, best-selling na mga libro at musika. Gamit ang pinakabagong teknolohiya, mabilis na nagbabago ang kumpanya upang maging isang digital company na may pinakamalawak na impluwensiya online. Ang ABS-CBN din ang kauna-unahang naghandog ng content sa fans nito sa online at mobile, at una ring naghatid ng digital television sa bansa.

 

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