“GANITO KAMI NOON, PAANO KAYO NGAYON” HD NOW SHOWING IN SELECT CINEMAS

GANITO KAMI NOON POSTER

Filipino viewers can now watch the multi-awarded Filipino historical drama “Ganito Kami Noon, Paano Kayo Ngayon?” in clearer and better high definition (HD) format as its digitally restored and re-mastered version hits theaters this week and will be shown in seven cinemas in Metro Manila.

The 1976 Eddie Romero classic film topbilled by Christopher De Leon, Gloria Diaz, and Eddie Garcia will have its special screenings at SM City North EDSA, SM Megamall, SM Manila, SM Fairview, Robinsons Galleria, Robinsons Metroeast, and Market Market.

“Ganito Kami Noon, Paano Kayo Ngayon?” is the third film restored by ABS-CBN Film Archives and Central Digital Laboratory, following the successful restorations of Ishmael Bernal’s “Himala” and Peque Gallaga’s “Oro Plata Mata.”

It tells the story of the simple-minded and naïve Kulas (Christopher De Leon) who begins his much-awaited trip to Manila. On his way to Manila, he mindlessly takes on the mission of retrieving a friar’s son and bringing him to the friar’s residence in Manila. Kulas also meets the ambitious and aspiring actress Diding (Gloria Diaz) to whom he falls for incessantly.

Upon arriving in Manila, Kulas learns of the lucrative reward he earned from the mission. With his new life, Kulas is trained by Tibor (Eddie Garcia) to be a full-pledged aristocrat: well-mannered and sophisticated. But despite the luxurious life he now leads, Kulas remains restless and discontented as he longs for nothing else but to win the heart of his beloved Diding and find his purpose in his newfound world.

Aside from the restoration process itself, ABS-CBN Film Archives made a milestone in the film industry, not just in the country but in Asia, by using a 360 degree marketing campaign to promote a digitally restored film and reintroducing it to the current audience as If it was brand new.

The restoration campaign was such a breakthrough that it served as a model for member archivists of the Southeast Asia-Pacific Audio Visual Archives Association (SEAPAVA) to replicate.

Just recently, the restoration campaign for “Himala” was recognized with a Philippine Quill Awards by the prestigious International Association of Business Communicators.

When asked what’s next for ABS-CBN Film Archives, head Leo Katigbak quipped, “We have quite a few titles in the pipeline for the classics though it is premature to announce them at this point as the priority may change depending on our plans. However, we have restored nearly 50 Star Cinema titles over the past year so hopefully, the audience will be able to see again the likes of “Got to Believe,” “Milan,” “Tanging Yaman,” “Dekada 70,” “Maalaala Mo Kaya,” “Sana Maulit Muli,” and many of the early STAR CINEMA titles in a new light.”

“Our restoration efforts aren’t also limited to older films though it seems it’s not appropriate to use the term for new films. We also did work on “The Mistress” and our version has been approved by I-TUNES making it another first for the Philippines, in HD no less.  Our efforts are really designed to prepare our content, classics and modern, for the next generation of Filipinos.  We have such a rich legacy and it’s a shame if we cannot share that,” he added.

ABS-CBN bagged the remaining rights to restore the Filipino classic from the National Commission for Culture and the Arts early this year. It took them four months for the actual manual restoration of the film.

For screening schedules of “Ganito Kami Noon, Paano Kayo Ngayon?” please check with the aforementioned malls. Also, watch out for “Ganito Kami Muli,” a documentary produced by Cinema One that sees through fully restored film in the eyes of young filmmakers, soon on ABS-CBN.

 

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“GANITO KAMI NOON, PAANO KAYO NGAYON” HD MAPAPANOOD NA SA MGA SINEHAN

Ang mas maganda at mas malinaw na kopya ng multi-awarded Filipino historical drama na “Ganito Kami Noon, Paano Kayo Ngayon?” ay mapapanood na sa mga piling sinehan simula ngayong linggo.

Muling saksihan ang obra ni Eddie Romero sa pangunguna nina Christopher De Leon, Gloria Diaz, at Eddie Garcia sa mga espesyal na screenings sa SM City North EDSA, SM Megamall, SM Manila, SM Fairview, Robinsons Galleria, Robinsons Metroeast, at Market Market.

Ang “Ganito Kami Noon, Paano Kayo Ngayon?” ay ang ikatlong pelikula na sumailalim sa restoration ng ABS-CBN Film Archives at Central Digital Laboratory. Sinundan nito ang matagumpay na restoration ng pelikula ni Ishmael Bernal na “Himala” at pelikula naman ni Peque Gallaga na “Oro Plata Mata.”

Tampok dito ang kwento ni Kulas (Christopher) at ang kanyang pakikipagsapalaran sa Maynila. Sa kanyang daan papunta rito ay isang pabor mula sa isang prayle ang kanyang pauunlakan nang hiniling nito sa kanya na kunin at ibalik ang kanyang anak sa kanilang tahanan sa siyudad.

Aanihin niya ang bunga ng kanyang ginawa at tatamasa ng karanyaan sa kanyang bagong mundo. Sasanayin siya ni Tibor (Eddie Garcia) para maging isang ganap na aristokrata ngunit sa kabila ng maginhawang buhay ay tila hindi pa rin kuntento si Kulas lalo pa’t hindi kayang bilhin ng yaman ang tanging hinahangad niya— ang puso ng isang aktres at pinakamamahal niyang si Diding (Gloria Diaz).

ABS-CBN Film Archives ang nanguna sa paggamit ng isang malawakang kampanya para ipakilala ang luma at nairestore na pelikula sa kasalukuyang mga manonood.

Sadyang namukod-tangi ang restoration campaign ng ABS-CBN kaya naman ginawa itong modelo ng ibang archivists na miyembro ng Southeast Asia-Pacific Audio Visual Archives Association (SEAPAVA) para gayahin sa kani-kanilang bansa.

Kamakailan lang din ay pinarangalan ang ABS-CBN Film Archives ng prestihiyosong International Association of Business Communicators ng Philippine Quill Award para sa matagumpay nitong kampanya sa pag-restore ng pelikulang “Himala.”

Marami nang nai-restore at irerestore pa na pelikula ang ABS-CBN Film Archives kabilang na ang 50 titulo mula Star Cinema tulad ng “Got to Believe,” “Milan,” “Tanging Yaman,” “Dekada 70,” “Maalaala Mo Kaya,” at “Sana Maulit Muli.”

Dagdag pa ng head nito na si Leo Katigbak, “Hindi limitado ang restoration efforts namin sa mga luman pelikula. Halimbawa nito ay nang ginawa naming HD format ang “The Mistress.” Ang lahat ng ginagawa naming ay para ihanda ang aming mga content para masilayan pa ng susunod na henerasyon ng mga manonood na Pilipino.”

Para sa screening schedules ng “Ganito Kami Noon, Paano Kayo Ngayon?” makipag-ugnayan sa mga nabanggit na mall. Abangan din ang espesyal na dokumentaryong “Ganito Kami Muli” na nilikha ng Cinema One sa ABS-CBN.

 

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