ABS-CBN Corporation, the country’s leading media and entertainment company, dominated the digital space in 2016 as many Filipinos in and out of the country turned to its media website and social media accounts to get the latest in news and entertainment.
In 2016, www.abs-cbn.com breached three billion page views and averaged 40.3 million monthly users, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.
ABS-CBN Entertainment and PUSH.com.ph made ABS-CBN the biggest source of entertainment news and features as Filipinos sought updates and trivia about their favorite stars and Kapamilya programs, while ABS-CBN News remained Filipinos’ most dominant source of news for the past four years.
Also emerging as last year’s go-to sports page was ABS-CBN Sports, as it served up news updates about major sports leagues and began operating NBA.com/Philippines, the National Basketball Association (NBA)’s official digital destination in the country, and ended up outdoing foreign sports websites.
On social media, ABS-CBN also sustained its lead ahead of all media outlets.
ABS-CBN’s Twitter account for its music channel MYX is still the most followed Twitter account in the country with 5.91 million followers. More Twitter users also rely on ABS-CBN News, which has 5.06 million followers, compared to GMA News’ 4.94 million.
Also commanding the biggest following on Facebook are ABS-CBN and ABS-CBN News, with 14.08 million likes and 13.22 million likes, respectively, compared to GMA Network’s 11.2 million and GMA News’ 9.22 million likes.
ABS-CBN’s dominance also extends to video streaming service YouTube, where four of its channels – including ABS-CBN News (2.07 billion views), Star Music (617 million views), and Star Cinema (362 million views) – rank in the top ten Filipino channels. ABS-CBN Entertainment’s channel, meanwhile, ranks first in the country and 20th in the world in terms of views (5.9 billion views), besting even other global media outlets. It even surpassed global news outlets CNN, BBC, ABC News, and Al Jhazeera.
The Kapamilya network, home to the nation’s top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties.
Last year, it also reached out to online audiences with its digital marketing initiative and multi-channel network Adober Studios, formerly called Chicken Pork Adobo. It continued to gain tremendous headway in 2016, enlisting more than 350 Youtube creators, and launching two original series, “Trot or Charot” and “Unspoken Rules.”
ABS-CBN also launched three major digital events that attracted unprecedented number of unique visitors to its sites – the Push Awards, music portal OneMusic.PH, and the Choose Philippines Awards.
ABS-CBN nangunguna sa digital media…
ABS-CBN WEBSITE, SOCIAL MEDIA ACCOUNTS, TINATANGKILIK AT SINUSUNDAN NG MAS MARAMING PILIPINO
Naghari sa digital space noong 2016 ang ABS-CBN Corporation, ang nangungunang media at entertainment company sa bansa, dahil mas maraming Pilipino sa loob at labas ng bansa ang bumibisita at nakasubaybay sa media website at social media accounts nito upang makuha ang pinakahuling mga balita sa bansa, mundo, at maging mundo ng showbiz.
Noong 2016, nagtala ang www.abs-cbn.com ng 3 billion page views at average na 40.3 million monthly viewers, dahilan upang hirangin ito bilang pinakamalaking local website sa bansa. Ito rin ang ikaapat na top website sa mundo kasunod lamang ang Facebook, YouTube, at Google, ayon sa web traffic data and alytics site na Alexa.
Sa pamamagitan naman ng ABS-CBN Entertainment at PUSH.com.ph, ang ABS-CBN ang naging pangunahing source ng entertainment news at features sa pagbabahagi nito ng updates at trivia sa Filipino fans tungkol sa kanilang paboritong artista at Kapamilya programs. Nanatili ding ABS-CBN News ang nangungunang tagahatid ng balita sa online world sa nakaraang apat na taon.
Ang ABS-CBN Sports din ng Kapamilya network ang pinakatinangkilig na sports page sa bansa dahil sa pagbibigay nito ng updates tungkol sa pinakamamalaking sports leagues at sa pagpapatakbo ng NBA.com/Philippines bilang official partner ng National Basketball Association (NBA) sa bansa, kaya naman pinataob ng ABS-CBN Sports kahit ang ibang foreign sports websites.
Pagdating naman sa social media, hindi rin natinag ang ABS-CBN kumpara sa ibang media outlets.
Ang Twitter account ng MYX, ang music channel ng ABS-CBN, ang nanatiling most followed Twitter account sa bansa na mayroong 5.91 million followers. Mas maraming Twitter users din ang nagtitiwala sa ABS-CBN News, na mayroong 5.06 million followers, kumpara sa GMA News na may 4.94 million.
Panalo din sa followers ang ABS-CBN at ABS-CBN News maging sa Facebook na mayroong 14.08 million at 13.22 million likes, kumpara sa likes ng GMA Network na 11.2 million at GMA News na 9.22 million.
Patuloy din ang pamamayagpag ng ABS-CBN hanggang sa video streaming service na YouTube, kung saan apat sa channels nito – ABS-CBN News (2.07 billion views), Star Music (617 million views), at Star Cinema (362 million views) – ay kasama sa listahan ng top ten Filipino channels. Samantala, numero uno naman sa bansa ang channel ng ABS-CBN Entertainment at pang-20 sa buong mundo base sa bilang ng views (5.9 billion views), at tinalo kahit ang global media outlets gaya ng CNN, BBC, ABC News, and Al Jhazeera.
Ang Kapamilya network, na siyang tahanan ng top-rating TV programs sa bansa, box-office films, at best selling na mga libro at musika, ay unti-unti nang nagiging isang digital company sa pangunguna nito sa online world at dumarami pang proyektong pang-digital.
Naglunsad din ang ABS-CBN noong 2016 ng tatlong major digital events na humakot ng maraming visitors sa sites nito – ang Push Awards, ang music portal na OneMusic.PH, at ang Choose Philippines Awards.