MORE FILIPINOS TUNED INTO ABS-CBN’S “PANGAKONG PAGBABAGO:  SONA 2017” SPECIAL COVERAGE

 

Filipinos continue to show their trust on ABS-CBN News as they tuned in to the country’s largest news organization’s multiplatform and immersive coverage of President Rodrigo Roa Duterte’s second State of the Nation Address (SONA) last Monday (July 24).

 

On television, ABS-CBN’s “Pangakong Pagbabago: SONA 2017” special coverage got a national TV rating of 16.6% covering urban and rural homes vs GMA’s “SONA 2017” (7.8%) and TV5’s “Unang Taon SONA 2017” (1.8%) based on data from Kantar Media.

 

Meanwhile, ABS-CBN’s flagship newscast “TV Patrol” also led all primetime news programs after the SONA with a 30.2 % national TV rating versus GMA’s “24 Oras” (19.6%) and TV5’s “Akyson” (1.8%).

 

Kantar Media is a multinational market research group that specializes in audience measurement in more than 80 countries.  It uses a nationwide panel size of 2,610 urban and rural homes, representing 100% of the total Philippine TV viewing population.

 

Online, more netizens also followed the events and watched the speech of the President on ABS-CBN News’ Facebook, which as of July 25 already has 464,674 views, the most views among all media networks that streamed their SONA coverages on Facebook.

 

This year, ABS-CBN added a few layers to its coverage to give Filipinos a fuller experience of the President’s report on his administration’s achievements and plans for the nation. It introduced the digital TV concept on the special SONA 2017 microsite on ABS-CBN News Online (news.abs-cbn.com/sona2017), which did not just house all special reports and stories related to the SONA but also offered livestreaming of the SONA coverage on ABS-CBN, ANC and DZMM, giving netizens the freedom to choose which one to watch.

 

Netizens also got a closer view of all the happenings as ABS-CBN journalists used their mobile phones to gather and send their stories from the streets, inside the Batasang Pambansa complex, or other key areas in the nation.

 

ANC also gave a louder voice to the people through a townhall forum moderated by Karmina Constantino and Tony Velasquez, where representatives from different sectors in society got the chance to speak about their expectations on the government as well as give their reactions to the President’s report.

 

Meanwhile, Filipinos were kept updated about SONA-related issues and topics throughout the day via the news coverages on DZMM Radyo Patrol 630 on AM radio, DZMM TeleRadyo on cable and ABS-CBN TVplus, on ABS-CBN and S+A on free TV, and online on iWant TV.

 

-30-

“PANGAKONG PAGBABAGO: SONA 2017” SPECIAL COVERAGE NG ABS-CBN, MAS TINUTUKAN NG SAMBAYANAN

 

Muling ipinakita ng sambayanan ang patuloy na pagtitiwala nito sa ABS-CBN News sa kanilang pagtutok sa komprehensibo at malawakang pagbabalita ng pinakamalaking news organization sa bansa sa ikalawang State of the Nation Address (SONA) ni Pangulong Rodrigo Roa Duterte noong Lunes (Hulyo 24).

Sa telebisyon, nakakuha ang “Pangakong Pagbabago: SONA 2017” special coverage ng ABS-CBN ng national TV rating na 16.6%, saklaw ang urban at rural na mga kabahayan, kumpara sa “SONA 2017” ng GMA (7.8%), at “Unang Taon SONA 2017” ng TV% (1.8%) ayon sa datos mula sa Kantar Media.

Samantala, nanguna din ang flagship newscast ng ABS-CBN na “TV Patrol,” sa primetime sa rating na 30.2%, laban sa 19.6% ng “24 Oras” sa GMA at 1.8% ng “Aksyon” sa TV5.

 

Ang Kantar Media ay isang multinasyonal na market research group na eksperto sa pagsukat at pag-analisa sa audience coverage o reach sa mahigit sa walumpung bansa.  Nangangalap ng datos ang Kantar Media sa 2,610 na kabahayan sa parehong urban at rural areas, upang tunay na makuha ang pulso ng buong populasyon ng nanonood ng TV sa Pilipinas.

 

Sa Online naman, mas maraming netizens ang tumutok sa mga pangyayari at ulat sa talumpati ng Pangulo sa Facebook ng ABS-CBN News, na nakapagtala na ng 464,674 views noong Hulyo 25. Pinakamarami ito sa lahat ng media network na ini-livestream ang kanilang SONA coverage sa Facebook.

 

Ngayong taon, mas pinalakas pa ng ABS-CBN ang pagbabalita nito ng SONA sa pagpapakilala ng digital TV concept sa kanilang microsite para sa SONA 2017 (news.abs-cbn.com/sona2017), na hindi lang naglaman ng special reports tungkol sa SONA, kundi may livestream din ng mga SONA coverage sa ABS-CBN, ANC at DZMM. Layunin nitong bigayan ng mas maraming opsyon at kalayaan ang mga netizen makapili kung saan nila nais subaybayan ang report ng Presidente sa mga tagumpay ng kanyang administrasyon at plano para sa bansa.

 

Mistula ring nasa gitna ng mga pangyayari ang mga netizen sa mga ulat ng mga mamamahayag ng ABS-CBN News gamit ang kanilang mobile phones sa loob at labas ng Batasang Pambansa complex at ibang mahahalagang lugar sa bansa.

 

Nabigyan din ng mas malakas na boses ang mga Pilipino sa ginawang townhall ng ANC tampok ang mg representante mula sa iba’t-ibang sektor sa lipunan na naglahad ng kanilang mga inaasahan sa gobyerno at reaksyon sa naging SONA ng Pangulo.

 

Samantala, hindi naman nahuli sa balita ang mga nakinig sa radyo o nanood sa TV at online sa  coverage ng DZMM TeleRadyo, Radyo Patrol 630 sa AM radio, DZMM TeleRadyo sa cable at ABS-CBN TVplus, sa ABS-CBN at S+A sa free TV, at online sa iWant TV.

 

-30-

Comments are closed.