MANILA, PHILIPPINES, Oct. 25, 2016 – The National Basketball Association (NBA) and ABS-CBN Corporation, the Philippines’ leading media and entertainment organization and an official NBA broadcaster in the Philippines, today announced a partnership to operate the NBA.com/Philippines, the NBA’s official digital destination in the country.
The online destination, hosted on the ABS-CBN Sports portal (sports.abs-cbn.com/nba), will provide Filipino fans access to daily video highlights, game recaps, scores, stats and more. The mobile optimized digital destination will also provide localized content including analysis by local celebrities and sports personalities as well as special features focusing on the NBA’s influence on the Philippine’s lifestyle and culture.
“ABS-CBN Corporation is the ideal partner to help grow our digital presence in the Philippines,” said NBA Philippines Managing Director Carlo Singson. “NBA.com/Philippines reflects our commitment to engaging our passionate fanbase through digital and mobile with relevant stories and localized content, ensuring that basketball fans across the country will stay up-to-date on all things NBA.”
“The partnership between ABS-CBN and the NBA to manage NBA.com/Philippines deepens the relationship between our two organizations in the promotion of the NBA brand,” said ABS-CBN Chief Digital Officer Donald Lim. “Filipinos are avid followers of the NBA, and we believe that the newly designed digital destination will bring the best of the league to our kapamilyas in the Philippines.”
“As a free to air broadcast partner of the NBA, ABS-CBN continues to deliver quality execution for NBA properties to strengthen the brand’s affinity with basketball-loving Filipinos,” said ABS-CBN Integrated Sports Head Dino Laurena. “The digital platform plays a key role in engaging the new generation of NBA followers, and we look forward to this opportunity to synergize both the TV and digital executions.”
The NBA currently has relationships with a network of television and digital media partners in the Philippines headlined by ABS-CBN, FOX Sports, and Solar that will combine to televise more than 30 live NBA games per week during the 2016-17 NBA season, which tips off Oct. 26. Leading telecommunications provider Globe Telecom also offers NBA LEAGUE PASS to its 45 million mobile and broadband customers.
NBA AT ABS-CBN CORPORATION, NAGKAISA SA PAGLUNSAD
NG NBA PHILIPPINES WEBSITE
MANILA, PHILIPPINES, Oct. 25, 2016 – Inanunsyo ng National Basketball Association (NBA) at ABS-CBN Corporation, ang nangungunang organisasyon sa media at entertainment sa bansa at opisyal na NBA broadcaster sa Pilipinas, ang kanilang pagsasanib-puwersa para sa pagpapatakbo ng NBA.com/Philippines website, ang opisyal na ‘digital destination’ ng NBA sa bansa.
Mabibisita online ang NBA.com/Philippines sa ABS-CBN Sports portal (sports.abs-cbn.com/nba), at maghahandog araw-araw sa Pinoy basketball fans ng video highlights, game recap, scores, stats at iba pa. Magbibigay din ang mobile optimized digital platform ng karagdagang content na partikular sa bansa tulad ng analysis mula sa mga kilalang personalidad sa bansa, pati na rin mga special feature na magpapakita ng impluwensiya ng NBA sa pamumuhay at kultura ng mga Pilipino.
Ayon kay NBA Philippines Managing Director Carlo Singson, ang ABS-CBN ang ‘ideal partner’ para palawakin ang digital presence ng NBA sa Pilipinas. Dagdag pa niya, sisiguraduhin nilang hindi mahuhuli ang mga Pilipino sa mga kaganapan sa NBA. “NBA.com/Philippines reflects our commitment to engaging our passionate fanbase through digital and mobile with relevant stories and localized content, ensuring that basketball fans across the country will stay up-to-date on all things NBA.”
Ayon naman kay ABS-CBN Chief Digital Officer na si Donald Lim, mas pinalalalim pa ng pagtutulungang ito ang relasyon ng NBA at ABS-CBN, na magkatuwang sa pagpapalakas ng NBA brand sa bansa. “Filipinos are avid followers of the NBA, and we believe that the newly designed digital destination will bring the best of the league to our kapamilyas in the Philippines.”
Dagdag naman ni ABS-CBN Integrated Sports Head Dino Laurena, maaasahang ipagpapatuloy ng ABS-CBN, bilang opisyal na free to air broadcast partner ng NBA, ang de-kalidad na paghahatid ng NBA properties para mas tumibay pa ang konekyson nito sa Pinoy baketball fans. “The digital platform plays a key role in engaging the new generation of NBA followers, and we look forward to this opportunity to synergize both the TV and digital executions,” aniya.
Sa ngayon, nakikipagtulungan ang NBA sa iba’t ibang kumpanya ng telebisyon at digital media sa Pilipinas na pinangungunahan ng ABS-CBN, FOX Sports, at Solar na sama-sama ay magpapalabas ng higit sa 30 live NBA games kada linggo para sa 2016-17 NBA season, na magsisimula sa Oct. 26. Inaalok ng nangungunang telecommunications provider na Globe Telecom ang NBA LEAGUE PASS sa 45 million na mobile at broadband subscribers nito.