Piolo, Sarah, Ogie, and more recognized for role as celebrity ambassadors

ABS-CBN, ANC, and DZMM were honored by the National Commission for Culture and the Arts (NCCA) for championing the country’s rich culture and artistic traditions on Philippine television and radio during the agency’s 30th Founding Anniversary Celebration last May 17 at Sofitel Manila.

According to the NCCA, ABS-CBN, ANC, and DZMM are media partners that consistently display “steadfast support to the Commission through the promotion of programs, projects, and activities that showcase the diversity and uniqueness of our culture and artistic traditions in its TV and radio shows and programs.”

One such instance is the airing of the documentary series “Dayaw,” a project of Sen. Loren Legarda and the NCCA, on ANC, the ABS-CBN News Channel.

Now on its third season, “Dayaw” is a six-part, 30-minute weekly show that aims to promote appreciation and preservation of traditional Filipino arts and culture hosted by Sen. Legarda, an advocate of IP rights.

ABS-CBN’s commitment to uphold the promotion of the country’s cultural heritage is also demonstrated in its effort to cover and produce news stories on NCCA’s “Ani ng Dangal,” an annual event that recognizes Filipino artists who have garnered honors in international award-giving bodies and other accolades in the past year; and on NCCA’s celebration of the National Heritage Month, which aims to generate awareness, respect, and love for the legacy of Filipino cultural history.

Through the years, NCCA infomercials were also staunchly supported by the Kapamilya network by airing it on television and radio to reach more Filipinos, including NCCA led projects like the Philippine Arts Festival and the National Arts Month, among others.

Meanwhile, Kapamilya stars were also recognized for the important role they play as celebrity ambassadors in helping realize NCCA’s goals.

Among the recognized stars include Piolo Pascual (Culture Ambassador), Sarah Geronimo (Music Ambassador), Ogie Alcasid (Heritage Ambassador/ASEAN Ambassador), Boy Abunda (Arts Ambassador), Enchong Dee (Heritage Ambassador), and Jericho Rosales (Heritage Ambassador).

NCCA is the government agency that is responsible in preserving, promoting, and protecting Filipino culture and the arts. For its 30th year, the NCCA is celebrating its founding anniversary with the theme, “Lingkod NCCA: Marangal. Malikhain. Mapagbago. Filipino!.”


Piolo, Sarah, Ogie at ibang Kapamilya stars pinuri bilang celebrity ambassadors


ABS-CBN and DZMM earned recognition from NCCA for its steadfast support to showcase Filipino culture and arts on TV and radio.


Pinuri ng National Commission for Culture and the Arts (NCCA) ang ABS-CBN, ANC, at DZMM sa kanilang pagtampok ng kultura at sining Pilipino sa telebisyon at radyo sa NCCA 30th Founding Anniversary Celebration noong May 17 sa Sofitel Manila.

Cilette Liboro Co, ANC COO, accepted NCCA’s recognition together with ANC representatives.

Ayon sa NCCA, tinuturing nilang media partners ang ABS-CBN, ANC, at DZMM dahil sa kanilang suportang sa mga programa, proyekto, at mga aktibidad ng Commission sa pamamagitan ng pagpapakita ng kultura at sining Pilipino sa mga programa sa radyo at telebisyon.

Isang halimbawa nito ang pag-ere sa ANC ng “Dayaw,” isang documentary series na proyekto ng NCCA at ni Sen. Loren Legarda.

Isang 30-minute weekly show ang “Dayaw” na layuning ipakita ang kahalagahan ng pagaalaga sa sining at kultura ng ating bansa kung saan si Sen. Legarda mismo ang host na isang kilalang IP rights advocate.

Pinapakita rin ang pagsisikap ng ABS-CBN na ipakita sa mga Pilipino ang kulturang Pinoy sa mga news story nito na ibinibida ang mga programa ng NCCA tulad ng “Ani ng Dangal,” isang taunang event na kinikilala ang mga Pinoy artists na binigyang parangal sa mga international competitions; at ang selebrasyon ng NCCA ng National Heritage Month na layunin namang ipalaganap ang respeto at pagmamahal sa kulturang Pilipino.

Samantala, kinilala rin ang ilang Kapamilya stars sa kanilang mahalagang papel bilang celebrity ambassadors sa pagtulong sa NCCA na makamit ang kanilang misyon.


Kabilang sa mga artistang kinilala sina Piolo Pascual (Culture Ambassador), Sarah Geronimo (Music Ambassador), Ogie Alcasid (Heritage Ambassador/ASEAN Ambassador), Boy Abunda (Arts Ambassador), Enchong Dee (Heritage Ambassador), and Jericho Rosales (Heritage Ambassador).

Pati infomercials ng NCCA na tungkol sa Philippine Arts Festival at National Arts Month ay binigyang suporta din ng Kapamilya network dahil umere ang mga ito sa radyo at telebisyon para mas malaman ng maraming Pilipino.

Ang NCCA ang ahensiya ng gobyerno na nangangasiwa sa pangangalaga at pagtataguyod ng kultura at sining ng Pilipino. Ipinagdidiwang ng NCCA ang ika-30 taon nito na may temang, “Lingkod NCCA: Marangal. Malikhain. Mapagbago. Filipino!.”






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