TFC GETS SECOND ANVIL AWARD FOR ITS OVERSEAS VOTING CAMPAIGN, WINS GOLD FOR #VOTE4ASELFIEWORTHYPH

True to its theme, the Global Corporate Affairs team, representing Global Corporate Affairs and PR Head Nerissa Fernandez, composed of Marianne de Vera and Jocelyn Jimenez, along with government partners COMELEC OFOV Chairman Commissioner Atty. Arthur Lim, DFA OVS Vice Chairman Edgardo Castro, internal ad agency Marketing Communications team composed of Jay Dustin Santiago, Jennifer Pacubas, Maureen Paril, and Charles Aaron Bautista, and one of the endorsers Jing Castañeda, take a selfie on stage.

After a history-making voter registration and turnout for the 2016 Presidential elections, the Philippine overseas voting (OV) celebrates another milestone as The Filipino Channel’s (TFC) #Vote4ASelfieWorthyPH earned the network its second Anvil Award for a campaign with the goal of propagating the overseas Filipinos’ (OF) right of suffrage.

Unveiled at #ASAPKapamilyaDay in 2015, TFC’s first #Vote4ASelfieWorthyPH campaign public service announcement that was shot and edited using a smartphone to show that while reality bites, OFs can still change the picture by voting for the rightful leaders.

TFC’s campaign #Vote4ASelfieWorthyPH earned a Gold Anvil this time, from the 52nd Anvil Awards for its exemplary performance under the category PR program Directed at Specific Stakeholders, External Consumers, Communities, Special Interest /Advocacy Groups during the formal rites held recently at the Makati ShangriLa Ballroom in Makati City, Philippines. TFC first earned a Silver Anvil for the 2012-2013 OV campaign dubbed “Boto Mo, Kinabukasan ng Bawat Pilipino.”

TFC, DFA and COMELEC first entered into a partnership for the 2016 elections in 2014. Shown here are Castro, DFA Undersecretary Rafael Seguis, Global CRM Head Alessandra dela Cruz – Benedicto, Regional Finance Officer Lawrence Reyes and Managing Director for Asia Pacific Ailene Averion.

According to outgoing Public Relations of the Philippines (PRSP) President Ronald Jabal, APR, “An Anvil Award is a much-coveted recognition. It’s not just a mark of excellence but also a manifestation of a good deed done.”  He adds: “An Anvil Award is not just a trophy to brag about but also a metal of gratitude – a deep sense of thanks to people who have allowed us to shine. An Anvil Award is not just a badge of honor but also a breadth of life to communities we take care of.”

TFC’s overseas voting campaign, a fruition of the network’s partnership with the Department of Foreign Affairs Overseas Voting Secretariat (DFA – OVS) and Commission on Elections Office for Overseas Voting (COMELEC OFOV), was created with the objective of supporting the government partners’ campaign to increase the registration in 2015 and voter turnout in 2016.

To propagate the overseas vote further, TFC entered into a tripartite agreement this time with COMELEC OFOV.  Shown in photo are officers of COMELEC OFOV headed by Atty. Arthur Lim, COMELEC Director James Jimenez and Atty. Jane Valeza, DFA – OVS Secretary Rafael Seguis, ABS-CBN Global Ltd. Head of Global Content Edgar Legaspi, Regional Finance Officer Lawrence Reyes, and Global CRM Head Alessandra dela Cruz – Benedicto.

The campaign was articulated as #VoteforASelfieWorthyPH because it harnessed the power of the social media phenomenon selfie to paint a more realistic picture of the Philippines and how, with the OF vote, we can all create a better homeland that can be deemed worthy of a selfie.

TFC’s partners from government represented by DFA-OVS Vice Chairman Edgardo Castro; OWWA ASMD Head Josephine Tobia and CFO Undersecretary Mary Grace Tirona together with ABS-CBN Globals’ Marianne de Vera, Managing Director for Asia Pacific Ailene Averion and former PR Specialist Somewell Gadiane.

According to ABS-CBN Global Head of Corporate Affairs & PR Nerissa Fernandez, the campaign has long been part of TFC’s public service.  Fernandez says: “Since the registration and national elections in 2012 and 2013, TFC has been partners with DFA – OVS and COMELEC OFOV and we continued this tie-up for the 2015 registration and the 2016 Presidential elections because we believe that the overseas Filipino vote could positively impact the Philippine electoral landscape.”

Fernandez adds: “#Vote4ASelfieWorthyPH recognizes the OF voters and their major role as catalysts for meaningful change.  Lastly, the Anvil Award award also validates the importance of the work and passion that our team puts into inspiring our kababayans with the help of other Kapamilya teams and stars.

 

Kapamilya celebrities including Bantay Bata Program Director Jing Castaneda supported the campaign by posting their own selfies encouraging OFs to help paint a better picture through voting.

The campaign bagged a Gold award from among four hundred two entries in eight categories adjudged winner by a board of 33 jurors from the public and private sectors that include top executives from the PR industry and government officials including Accredited Public Relations (APR) professionals and Secretary Silvestre Bello III and Department of Social Welfare and Development Judy Taguiwalo.

In support of the overseas voting registration phase, ABS-CBN News and Current Affairs’ Atom Araulo rendered his services for free to help inspire OFs to take charge of their future by way of voting.

Anvil Awards Committee Chairman Rochelle Gamboa said the winners were chosen based on a stringent judging process that recognized the entries for their rhyme, reason and results.  Gamboa expounds: “Rhyme for concept and execution; reason for the profound purpose and communication and objectives and how they were achieved; resonating results for the impact that these programs and tools have made on the target stakeholders.”

For the #Vote4ASelfieWorthyPH campaign, the results came concretely in the form of the total turnout during the campaign.  According to COMELEC OFOV Chairman Atty. and Commissioner Arthur Lim: “Quantitatively, compared with the total registered voters prior to the commencement of the agreement with ABS-CBN and TFC, the total registered overseas voters was 815,307.  However, after August 26, 2015, the volume of applicants steadily increased and at the end of the information campaign conducted by the office and its partners the registered voters became 1,376,067 or gained an increase of 46.39%.”  He adds: “As to voter turnout in the 2013 national elections, it was 118,823 while in 2016 voter turnout was 430,695 or a 27.59% increase.”

DFA OVS and COMELEC OFOV recognized the contribution of TFC in formal rites at the Media Recognition Day headed by Commissioner Atty. Arthur Lim, COMELEC OFOV Director II Atty. Jane Valeza, and DFA OVS Vice Chairman Edgardo Castro. Receiving the award on behalf of ABS-CBN Global Ltd. are Averion, de Vera, and Reyes. Also shown in photo is Philippine Ambassador Abu Dhabai Grace Relucio Princessa.

According to DFA OVS Vice Chairman Edgardo Castro the agency may have had other media partners to count on to propagate the campaign but TFC has the widest global coverage.  He says: “TFC is an invaluable partner of the DFA-OVS in its campaign to implement the OV Act. TFC’s consistent coverage of OV events has gone a long way in making the public aware of the importance of politically empowering the overseas Filipino.”

OV registration is ongoing and will commence in September 2018.  All qualified Filipino citizens who expect to be abroad during the OV period for the 2019 elections from April 13 to May 13 may register at all Philippine Foreign Service posts including three Manila Economic and Cultural Offices (MECO) in Taiwan and Philippine Overseas Labor Office (POLO) in Al Khobar.  For more information visit www.dfa-oavs.gov.ph or www.comelec.gov.ph

#VoteforASelfieWorthyPH is one of three entries from ABS-CBN Corporation that earned a Gold, one of them being Digital Terrestrial Service’s ABS-CBN TVplus and the other being Digital Media Division’s OTWOLISTA.com.  Silver awardees include internal communications campaign “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors” and Digital Media Divison’s Turning Tweets into Cheers.”  Meantime Sky Cable Corporation bagged the Gawad Jose Carpio Excellence in Reputation and Brand Building Management.

Receiving the award on behalf of Fernandez are GCA and PR Associate Marianne Ferrer – de Vera and PR Specialist Jocelyn Jimenez and campaign partners Commissioner Lim and DFA OVS Vice Chairman Edgardo Castro and campaign endorser with Bantay Bata Program Director Jing Castañeda.  Also in attendance was the internal ad agency team of ABS-CBN Global, Marketing Communications department represented by Creative Director Jay Dustin Santiago, Visual Designer Jennifer Pacubas, Producer Maureen Paril, and Copy Group Head Charles Aaron Bautista.

For more updates on TFC, visit facebook.com/KapamilyaTFC or follow us KapamilyaTFC on Twitter and IG.

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Kampanya ng TFC na layuning hikayatin ang mas maraming overseas Filipinos na makilahok noon sa 2016 Presidential elections, panalo sa 52nd Anvil Awards
#VOTE4ASELFIEWORTHYPH OVERSEAS VOTING CAMPAIGN NG TFC,
PANALO NG GOLD ANVIL

Matapos maisara ang 2016 elections nang may pinakamaraming bilang ng registrants at voters noong 2015 at 2016, patuloy pa ring lumilikha ng kasaysayan ang kampanya para sa overseas voting (OV), partikular na ang The Filipino Channel (TFC).  Muling ginawaran ang premyadong network ng Anvil Award para sa ikalawang kampaniya nitong may layuning hikayatin ang mga overseas Filipino (OF) na makilahok sa eleksyon, ang #Vote4ASelfieWorthyPH, sa katatapos lamang na 52nd Anvil Awards.

Una nang nanalo ang TFC ng Silver Anvil para sa kampaniya nitong “Boto Mo, Kinabukasan ng Bawat Pilipino” noong 2014 para sa isa sa pinakamahusay na PR programs na isinagawa para sa isang specific stakeholder, partikular na ang OFs.

Ngayong 2016, mula sa 402 entries na isinumite para sa naturang kategorya, panalo ng Gold Anvil ang #Vote4ASelfieWorthyPH dahil sa pagsasakatuparan nito ng layuning muling hikayatin ang mga OFs na magrehistro at bumoto para sa mga susunod na mamumuno na iginawad ng presithiyosong Public Relations Society of the Philippines (PRSP)

Ayon kay Anvil Awards Committee Chairman Rochelle Gamboa, pinili ang mga nanalo ng isang 33-member jury na mula sa public at private sectors na kinabibilangan ng mga Accredited Public Relations (APR) professionals at executives pati government officers, para sa kanilang pagsagawa mga programang makabuluhan ang layunin at nakamit ang mga ito sa pamamagitan ng epektibong PR campaign.

Ayon kay Gamboa: “These are rhyme for concept and execution, reason for the profound purpose and communication and objectives and how they were achieved and resonating results for the impact that these programs and tools have made on the target stakeholders.”

Ang pangunahing layunin ng kampaniya na isinagawa ng TFC sa pakikipagtulungan ng Department of Foreign Affairs Overseas Voting Secretariat (DFA – OVS) at Commission on Elections Office of Overseas Voting (COMELEC OFOV) ay upang hikayatin ang mga OF na isakatuparan ang kanilang right of suffrage.”

Ayon kay ABS-CBN Global Head of Corporate Affairs & PR  Nerissa Fernandez, ang kampanya ay naging bahagi na ng public service ng TFC.  Ayon sa kaniya: “Since the registration and national elections in 2012 and 2013, TFC has been partners with DFA – OVS and COMELEC OFOV and we continued this tie-up for the 2015 registration and the 2016 Presidential elections because we believe that the overseas Filipino vote can positively impact the Philippine electoral landscape.

Paliwanag ni Fernandez: “#Vote4ASelfieWorthyPH recognizes the OF voters and their major role as catalysts for meaningful change.  Lastly, the Anvil Award award also validates the importance of the work and passion that our team puts into inspiring our kababayans with the help of other Kapamilya teams and stars.

Para isakatuparan ang kampanya, umankla ang kampanya sa hilig ng mga Pinoy na mag-selfie at gamitin ito para ipakita sa kanilang ipinapakita man nito ang realidad na marami pang dapat baguhin, ay may kakayanan naman silang baguhin ito sa pamamagitan ng pagboto.

Ayon kay COMELEC OFOV Chairman Atty. at Commissioner Arthur Lim, nakatulong ang kampaniyang maabot ng ahensiya ang target voters nito.  Pahayag niya: “Quantitatively, compared with the total registered voters prior to the commencement of the agreement with ABS-CBN and TFC, the total registered overseas voters was 815,307.  However, after August 26, 2015, the volume of applicants steadily increased and at the end of the information campaign conducted by the office and its partners the registered voters became 1,376,067 or gained an increase of 46.39%.”

Patukoy sa eleksyon naman, dagdag ni Atty. Lim: “As to voter turnout in the 2013 national elections, it was 118,823 while in 2016 voter turnout was 430,695 or 27.59% increase.”

Ayon naman kay DFA OVS Vice Chairman Edgardo Castro, mayroon man silang ibang media partners na tumulong, TFC ang mas may pinakamalawak na coverage.  Ayon sa kaniya: “TFC is an invaluable partner of the DFA-OVS in its campaign to implement the OV Act. TFC’s consistent coverage of OV events has gone a long way in making the public aware of the importance of politically empowering the overseas Filipino.”

Sa kasalukuyan, tumatakbo ang registration at matatapos ito sa September 2018.  Lahat ng qualified Filipino citizens ay maaaring bumoto sa mga Philippine Foreign Service posts kabilang na ang tatlong Manila Economic and Cultural Offices (MECO) sa Taiwan at Philippine Overseas Labor Office (POLO) in Al Khobar.  Para sa karagdagang impormasyon, bisitahin ang www.dfa-oavs.gov.ph or www.comelec.gov.ph

Ang #VoteforASelfieWorthyPH ay isa sa tatlong entries ng ABS-CBN Corporation na umani ng Gold. Ang iba pang nanalo ay ang Digital Terrestrial Service para sa ABS-CBN TVplus at Digital Media Division’s para sa OTWOLISTA.com.  Kabilang naman sa Silver awardees ang internal communications campaign nitong “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors” at “Turning Tweets into Cheers” ng Digital Media Divison.  Samantala, nakamit ng Sky Cable Corporation ang Gawad Jose Carpio Excellence in Reputation Management and Brand Building Management.

Ayon kay outgoing President Public Relations of the Philippines (PRSP) President Ronald Jabal, APR, “An Anvil Award is a much-coveted recognition. It’s not just a mark of excellence but also a manifestation of a good deed done.”  He adds: “An Anvil Award is not just a trophy to brag about but also a metal of gratitude – a deep sense of thanks to people who have allowed us to shine. An Anvil Award is not just a badge of honor but also a breadth of life to communities we take care of.”

Humalili para kay Fernandez sina GCA and PR Associate Marianne Ferrer – de Vera at PR Specialist Jocelyn Jimenez at partners na sina Commissioner Lim at Castro at isa sa campaign endorsers at Bantay Bata Program Director na si Jing Castañeda.  Kasama rin nila ang internal ad agency team ng ABS-CBN Global mula sa Marketing Communications, kabilang sina Creative Director Jay Dustin Santiago, Visual Designer Jennifer Pacubas, Producer Maureen Paril, and Copy Group Head Charles Aaron Bautista

Para sa updates sa TFC, bisitahin ang facebook.com/KapamilyaTFC o i-follow ang KapamilyaTFC sa Twitter at IG.

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Media contact:
Marianne de Vera
ABS-CBN Global Corporate Affair and PR
9F ELJCC EL Drive, Diliman, Quezon City 1103
global_corporate_affairs@abs-cbn.com (EMAIL)
415 2272 (LANDLINE)

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